The Payments Shed

Ep. 114 - Bootstrapped and Unapologetic: Building payments orchestration for different verticals, with Fyntek

The Payments Shed

Show Notes

In the latest episode of The Payments Shed Podcast, recorded live from New York City, Grant Evans and Justin Hanna are joined by Alexander Rea, Founder and CEO of Fyntek, for a conversation exploring what it takes to build a bootstrapped payments orchestration business in one of the most complex corners of the US payments market. Alexander shares why he chose to build Fyntek in the US rather than follow a more traditional UK or European fintech path, and why he decided to do it without venture capital. They unpack the realities of bootstrapping in a category dominated by heavily funded competitors, the trade-offs that come with growing without a VC war chest, and how that decision has shaped everything from Fyntek's product roadmap to its sales strategy. The conversation then gets into the verticals Fyntek has chosen to specialise in, particularly iGaming and sweepstakes. Alexander explains why these businesses face fundamentally different payment challenges, from acceptance rates and chargebacks to cascading, alternative payment methods and banking relationships, and why a general-purpose orchestration platform isn't always built to handle the complexity. They also explore the differences between building payments infrastructure in the US and Europe, including ACH, state-by-state gaming regulation, banking relationships and the challenges international founders can face entering the US market. Alexander shares where regulation helps, where it creates friction, and what merchants themselves could be doing to push the industry forward. Finally, they discuss what it means to compete as a bootstrapped company against orchestration providers with significant outside funding, why Fyntek has prioritised solving specific vertical problems rather than trying to be everything to everyone, and why Alexander is now putting greater focus on visibility, storytelling and building his own profile alongside the business. Plus, Alexander steps up for The Payments Shed's legendary Shelf of Shame to tackle one assumption about building a payments company that raising a big VC round supposedly fixes. *** The Payments Shed Podcast is sponsored by Cyclops. Cyclops helps payments companies offer crypto acceptance, stablecoin settlement and payouts through one unified infrastructure platform. Find out more: ⁠⁠⁠⁠https://cyclops.finance/⁠⁠⁠⁠ *** The Payments Shed Podcast is sponsored by Salesloft. Salesloft uses agentic AI to turn buyer, conversation, deal and forecast data into clear actions that help revenue teams sell smarter. Find out more: ⁠⁠⁠⁠https://www.salesloft.com⁠⁠⁠⁠ *** The Payments Shed Podcast is sponsored by Mastercard Open Finance. Mastercard Open Finance enables businesses to use consumer-permissioned financial data to create more connected and personalised financial experiences. Find out more: ⁠⁠⁠⁠https://www.mastercard.com/global/en/business/open-finance.html⁠⁠⁠⁠ *** The Payments Shed Podcast is partnered with PCN. PCN is a global boutique recruitment agency connecting leading talent and businesses across fintech, cybersecurity, SaaS, e-commerce and Salesforce. Find out more: ⁠⁠⁠⁠https://teampcn.com/⁠⁠⁠⁠ *** Disclaimer: Views expressed are those of The Payments Shed Podcast hosts and guests, not their respective employers. Nothing discussed constitutes investment, legal, tax or financial advice.

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