Show Notes
What if your social media metrics don’t actually matter?
In this episode of The Marketing Clubhouse, we sit down with Julian Thomson, Partner & Head of Strategy at Mosh - the social agency famous for cutting the fluff and focusing on results that sell. Julian’s known for calling it how it is: if “engagement” isn’t paying the bills, it’s not working.
We unpack: Why marketing isn’t B2B or B2C anymore - it’s human to human How to turn that mindset into a content strategy that actually drives sales The real role social media plays in brand-building (and how big its slice of the marketing pie should be) The first 90 days every solo in-house marketer should focus on Whether giveaways are genius or lazy marketing And where AI fits into the future of social — friend or foe?
Plus, Julian takes on The Brief — our five rapid-fire questions — and ends with The Elevator Drop, pitching a viral campaign for a children’s storybook about robots.
If you want honest, practical advice from one of New Zealand’s top social strategists (and a few laughs along the way), this episode’s for you.
🎧 Tune in and take notes — because Julian’s giving you no-fluff, proof-driven marketing steps you can use tomorrow. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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