Floristry Without Limits: Weddings, Workshops & World Travel with Cerina “The Flower Scout” S3E4
Flower Farming in New ZealandShow Notes
In this episode of Flower Farming in New Zealand, Jo Robinson sits down with Perth-based florist, writer, and global flower enthusiast Cerina Triglavcanin—also known as The Flower Scout. What started as a frustration with school ball corsages turned into a full-blown floristry career, international travel, and a writing platform documenting flower festivals, workshops, and design inspiration across the globe. Cerina shares how she built her skills from scratch, why she chose events over retail floristry, and how she combines freelancing, travel, and storytelling into a unique and evolving career in flowers. What You’ll Learn in This Episode: Starting a Floristry Career Later in Life Why Cerina skipped retail floristry for events Freelancing in Event Floristry The flexibility (and unpredictability) of freelance work Designing with Intention - Fewer ingredients = higher design pressure and more intentional selection. Cerina’s signature approach: • Monochromatic palettes • “En masse” floral use • Limiting designs to three key ingredients • Sculptural forms and strong line work Cerina shares her experiences attending: • International flower festivals • High-level floral workshops • Large-scale installation events • Why workshops are as much about people as they are about technique From Florist to Writer: Building “The Flower Scout” • How Cerina began writing for Flowers Magazine Australia • Turning travel experiences into published articles • Starting a Substack as a creative outlet and long-term strategy • Using writing as a less physically demanding pathway within floristry
Timestamps: 00:00 - Introduction and episode overview 00:41 - Cerina’s background and passion for flowers 01:44 - How she started her floristry journey pre-COVID 02:12 - Her formal training via TAFE during the pandemic 03:32 - Balancing freelance events with personal design style 04:48 - The influence of travel and worldwide workshops 06:09 - The significance of international flower festivals 08:00 - How climate impacts flower choices in Perth 09:12 - Her approach to native Australian flowers and design principles 10:42 - The challenge of sourcing flowers locally & seasonally 12:36 - Her favourite flowers and arrangements 13:40 - Writing as an extension of her floristry passion and her Substack 15:53 - Planning upcoming projects like Subi Blooms and native flora installations 16:38 - Her future goals, including judging and ongoing learning 18:07 - The story behind her publication in Blumenhaus 19:40 - The story of her Substack handle 'The Flower Scout' 21:39 - How she chooses flower festivals and workshops globally 23:09 - Memorable flower festival experiences 25:39 - Insights into international wholesale markets 33:01 - The impact of quarantine laws and imports on local floristry 36:47 - Her outlook on the future of floristry & her evolving roles 44:05 - The potential shift from floristry to writing and sharing stories 46:39 - Her upcoming judging role and exciting plans 47:41 - Closing remarks and future collaborations Resources & Links: • Cerina's Substack - The Flower Scout • Flowers Magazine Australia • Blumenhaus Magazine • Chelsea Flower Show • Madrid Blooms • Waterlily Farm, Margaret River • https://theflowerscout.substack.com/p/leuca-creek-waterliliesConnect with our Sponsors - Fresh Cut Flower Wholesalers Follow them on Instagram @freshcutflowerwholesalers Support Our Work! Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by: · Advertising in an episode · Sponsoring an episode or a season or you can · Buy us a Coffee (make a donation) following this link https://coff.ee/flowerfarmersinnz Music Credit for some of the music in this episode goes to Shane Ivers - Happy Clappy Ukulele
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