How This Designer Changed Her Business To Better Care For her Customers with Paloma Soledad of LuxCare
How Fitting: design a slow fashion business that fitsShow Notes
What would you be willing to do to better serve your customers and mission? Paloma Soledad, a three-time stage IV cancer survivor and founder of LuxCare, is making some big changes in her business to help women going through medical treatments feel more like themselves and less like a patient. In episode 114, she tells the careful details and entrepreneurial journey that has gone into creating LuxCare’s stylish and medically accessible clothing.
Paloma Soledad is a fashion designer and three-time cancer survivor. Inspired by her journey with stage IV cancer, Paloma created LuxCare, a gifting platform, and line of clothing designed to help individuals facing medical challenges feel more like themselves. LuxCare offers adaptive garments, including headscarves for those experiencing hair loss, and versatile clothing that blends comfort, style, and medical functionality. Her brand focuses on sustainability, timeless styles, custom prints, and high-quality fabrics.
Paloma's career highlights include designing for films such as "Coraline," receiving the "Best Emerging Designer" award at Portland Fashion Week, and being named one of Entertainment Weekly’s “Eight Costume Designers turned Fashion Headliner.” Her work has appeared in SPIN Magazine, L'Officiel, Photobook Magazine, and on electronic billboards in Times Square.
With a commitment to slow fashion and environmental sustainability, LuxCare uses certified organic fabrics and continually seeks innovative materials. Paloma's designs are crafted to uplift and empower, offering both comfort and elegance. Raised in Hawaii, her design aesthetics were shaped by the natural wonders around her, instilling a deep respect for the planet's limited resources. Mostly self-taught, she learned from her mother as a child and honed her skills on the job. Today, Paloma seamlessly integrates beauty and craftsmanship into her fashion projects, significantly enriching the lives of those she designs for.
This episode explores:
Fitting the customer
The LuxCare clothing details that made Paloma feel less like a cancer patient
The thoughtful details from design to packaging that provide care to each customer
How Paloma knew that it was time for a rebrand
What Paloma wished she’d thought about before choosing a brand name
Why gifting is a big part of the LuxCare brand
Fitting the lifestyle
The mental shifts needed to go from making everything yourself to producing at a factory
How Paloma moved from costuming in the film industry to designing fashion apparel
What Paloma had to learn when she transitioned from designer to entrepreneur
Fitting the values
Why Paloma compromised on her values to better serve LuxCare’s mission
People and resources mentioned in this episode:
LuxCare website
LuxCare Instagram
Paloma’s LinkedIn
FabScrap - textile reuse and recycling
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