I burnt 300Cr to teach you this | 6 Powerful Steps to Build a 1000 Cr Beauty Brand.mp4

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👉 Video Introduction Your startup can have 10,000 customers and STILL have zero Product-Market Fit.In the age of Meta ads, vanity metrics and AI, it has never been easier to convince yourself that your startup is working.But according to Eric Ries, the creator of the Lean Startup, most founders are measuring the wrong things.In this episode, we sit down with Eric Ries to break down what actually separates a startup with real Product-Market Fit from one that is simply buying growth, why Anthropic chose to move slower than OpenAI, and why some of the world's biggest companies are built around engines of growth that most founders completely ignore.From fake PMF and vanity metrics to hiring, culture, mission, customer validation and the skills every 21-year-old needs in the AI era, this conversation is a masterclass in building companies without fooling yourself.In this episode, you'll learn:- How Meta ads can make a startup look like it has Product-Market Fit when it doesn't- The exact metrics Eric Ries uses to separate real growth from vanity metrics- The 3 Engines of Growth that can determine whether a company actually scales- Why Amazon has made one of the most important startup metrics almost impossible to measure- Why hiring for "culture fit" can secretly create groupthink- Eric Ries' biggest startup mistake and how it cost years of work and millions of dollars- The 3 skills every 21-year-old should build in the age of AI

What if the fastest way to get a job, validate a business idea, or reach a billion-dollar company is simply picking up the phone?Most people think cold calling is spam. Saad argues it can be one of the most powerful business skills you can have because, with the right approach, you can reach people who would otherwise be almost impossible to access.In this episode, we sit down with Saad, a salesman and sales trainer who has spent over a decade studying how people buy, to break down the psychology, strategy, and mechanics behind high-level sales and cold calling.You'll discover:• Why a $20,000 cold-calling exercise saved a company nearly $500,000 by proving its business idea was wrong before it invested heavily.• Why cold calling may be the fastest way to get a job, including how Saad got a job offer after just his third cold call.• The 30-second rule that determines whether a cold call survives, and why most salespeople lose before they even start pitching.• The "Old Friend" opening that makes strangers ask YOU who you are instead of immediately hanging up.• Why the person asking questions controls the conversation, and how salespeople use questions to move prospects toward a decision.• The "Value Delta" that makes selling dramatically easier, and why the best salespeople aren't really taking money from customers.• The four pillars of tonality, and how changing them can completely change how a prospect feels.• How to handle "too expensive" and "we don't have the budget" objections by discovering what the objection actually means.• The BANT framework, Budget, Authority, Need, and Timeline, that separates genuine prospects from people who are merely interested.• Why saying "When do you want to get on a call?" is a mistake, and the tiny change that makes it easier for prospects to actually commit.If you've ever wondered how the best salespeople make strangers listen, uncover what customers actually want, and turn a cold call into a business opportunity, this episode is for you.Watch the full episode and learn how to master the art of cold calling, sales, customer research, and persuasion.

How do you get someone to reveal what they really think, without forcing them to say it?Most people think negotiation is about speaking better, arguing harder or having the perfect counteroffer. Chris Voss believes the real skill is getting the other person to talk, and knowing exactly what to listen for.In this episode of The Indian Business Podcast, Chris Voss, former FBI lead international kidnapping negotiator and author of Never Split the Difference, breaks down the negotiation techniques he used with hostage takers, bank robbers and terrorists, and explains why the same skills can help you negotiate a salary, close a deal, handle conflict and even deal with people at home. His book has sold more than 5 million copies worldwide.In this episode, you'll learn:1. The 2 negotiation skills Chris Voss says everything revolves around: mirroring and labeling, and how repeating just a few words can make people reveal information they never intended to share.2. How mirroring helped expose a third bank robber during a Chase Manhattan Bank hostage situation3. How “what” questions uncover problems while “how” questions force the other side to think about implementation.4. How labeling emotions can reduce conflict instead of escalating it5. The negotiation trick that works when someone is ghosting you: 6. Why you should stop trying to make people say YES7. How Chris Voss spots different types of liars, and accommodating personalities tend to behave under pressure.8. Why silence after a label can completely change a negotiationIf you've ever wondered how FBI hostage negotiators get people to cooperate, reveal information and change their position without force, this conversation shows how those same principles can transform the way you negotiate at work, in business and in everyday life.