Show Notes
Millie finally gets her longtime friend and unofficial marketing oracle, Taren Anderson, behind the mic. With more than a decade of experience marketing some of Australia’s biggest beauty brands, Taren is usually the woman behind the scenes helping brands grow, rebrand and figure out what the fuck they’re actually doing. Over a bottle of chilled red, they unpack what makes great marketing work, from balancing data with gut instinct to setting realistic revenue goals and creating a Black Friday strategy that doesn’t destroy your profit margin. They also get into knowing your numbers, building a team that can operate without everything living inside the founder’s head, why brands need to stop throwing their entire budget at Meta, and the power of strong storytelling, creative differentiation and genuine customer connection. Whether you’re planning your next launch, preparing for Black Friday or wondering why your marketing isn’t hitting like it used to, this episode is packed with honest insights you can actually use. No gatekeeping or polished marketing bull. Just two gals talking business, beauty and what it really takes to build a brand people give a shit about. ✨ Connect with Taren ✨ Tren Anderson: @tarenanderson ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewelsIn Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillieMillie: https://www.instagram.com/millie.kaarmejewels/✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at:https://ecommerceequation.com.au/inrealtimewithmillie
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Grab a wine, Coffee or cup of tea.... Hot takes with Millie has begun! ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewelsIn Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillieMillie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at:https://ecommerceequation.com.au/inrealtimewithmillie
Welcome to the new In Real Time studio! Millie shares a Kaarme team update and what this year taught her about leadership. Then she breaks down her full Q4 plan: early Black Friday access for her community, A, B and C launches, and why the real win is what you plan after Black Friday. ✨ Connect with Kaarme ✨ Käärme Jewels: https://www.instagram.com/kaarmejewelsIn Real Time with Millie, the podcast: https://www.instagram.com/inrealtimewithmillieMillie: https://www.instagram.com/millie.kaarmejewels/ ✨ Wanting to scale your brand? ✨ Ecommerce Equation is where its at:https://ecommerceequation.com.au/inrealtimewithmillie
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What if the smartest thing you could do for your business was stop chasing what looks successful and start listening to what genuinely feels right? In this episode of In Real Time with Millie, Millie sits down with actress, entrepreneur and Pass Around the Smile founder Cleo Massey for an honest conversation about building a business through authenticity, intuition and genuine human connection. Cleo shares how she moved beyond the identity and pressures of the acting industry, followed the unexpected pull toward spirituality and transformed a personal blog into the thriving Pass Around the Smile community. Together, Millie and Cleo explore the realities of comparison, people-pleasing, scaling a purpose-led business and learning to prioritise peace without abandoning your financial goals. They also unpack why community cannot be manufactured, how to distinguish intuition from fear and why chasing the wrong audience, partnership or version of success will only take you further away from yourself. In this episode:
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