Stop Wishing, Start Scaling: Proven Tips for Handmade Business Success | Marketing Strategies for Amigurumi Makers, Selling Physical Kits and Courses, & Expanding Your Craft Business

Not sure what to charge for your crochet plushies or amigurumi? In this episode, I’m sharing the pricing framework I’ve developed after years of selling handmade crochet at markets and online. I talk about how I use size as a starting point, then adjust for complexity, skill level, materials, finishing work and overall value. I also share real examples from my own business, including why I price 5–7 inch plushies around $25, 10-inch plushies around $40, larger plushies at $60–$65 and up, my $97 lovey baby blankets, and the camel I sold for $87 at a market. We’ll also talk about why pricing by the hour alone can be misleading, why customers are paying for your expertise as well as your time, and why the finished quality of your work matters. Plus, I’ll explain how to factor in premium yarn, booth fees, online selling costs and what your market is actually willing to pay. If you’ve ever wondered, “How much should I charge for my crochet?” this episode will give you a practical place to start without relying on one complicated formula. SIMPLY HOOKED LINKS For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling! 🔆⁠⁠⁠Join Our Skool Community⁠ 🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

Simply Hooked is growing in a new direction — and I’m excited to finally share what that means. In this episode, I’m talking about the transition of the Simply Hooked Crochet Corner community into Hooked on Growth, a community created specifically for crochet business owners, pattern designers, Etsy sellers, craft market vendors and anyone who wants to turn their crochet into income. We’ll be digging into real crochet business topics like Etsy SEO, product photography, pricing, email marketing, conversion rates, product strategy, craft markets and growing an online crochet business — along with real examples of what I’m testing and learning inside Simply Hooked. And if you’re here simply because you love crochet, don’t worry: Simply Hooked isn’t becoming a business-only brand. Patterns, projects, tutorials and conversations about the craft aren’t going anywhere. Hooked on Growth is simply giving the business side of our community a place to go deeper. If you already sell crochet patterns or finished products — or you’re thinking about turning crochet into a business — I’d love to have you join us and help shape what Hooked on Growth becomes. For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling! 🔆⁠⁠⁠Join Our Skool Community⁠ 🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

Crochet is making headlines around the world! In this first edition of Handmade in the Headlines, we’re looking at some of the most interesting, inspiring and unexpected crochet and handmade stories in the news. We’ll talk about nearly 48,000 crocheted flags stretching for miles in India, a community crochet project bringing generations together in Las Vegas, teenage boys crocheting for a cause in Texas, and an emotional story about fiber art and healing. We’ll also dig into a growing branding trend: as AI-generated content becomes more common, could things that are truly handmade become even more valuable? And because no crochet news roundup would be complete without a little unexpected baseball talk, we’re also discussing why Boston Red Sox pitcher Garrett Crochet keeps showing up in my Google Alerts. Grab your current WIP and join me for a trip through the latest crochet, yarn and handmade stories making headlines. Find Simply Hooked crochet patterns and kits at marcymade.co. For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling! 🔆⁠⁠⁠Join Our Skool Community⁠ 🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book⁠⁠

What really takes a crochet business from zero sales to thousands? The answer isn’t one Etsy trick, one viral product, or one marketing strategy. It’s years of learning, testing, improving, and continuing to show up. In this episode, I’m sharing why entrepreneurship is a marathon, what four years of seriously growing my crochet business has taught me, and why I believe God may be preparing us for the success we’re praying for long before we can see it. For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling! 🔆⁠⁠⁠Join Our Skool Community⁠ 🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Grab The Crochet Snuggle Buddies Pattern Book

Your crochet pattern may not be the problem. The way you are presenting it could be. In this episode of Simply Hooked: A Crochet Podcast, I’m sharing how improving my crochet pattern listing images helped increase my add-to-cart rate and changed the way I think about selling digital products online. We’ll talk about why attractive finished-project photos are not enough, which customer questions your product images should answer, and how to help shoppers understand exactly what they are purchasing. If you sell crochet patterns, digital products, or handmade items on Etsy or your own website, this episode will help you create stronger product listings that build confidence and make buying decisions easier. LINKS For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling! 🔆⁠⁠⁠Join Our Skool Community⁠ 🔆⁠⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠⁠ 🔆⁠⁠⁠⁠⁠Shop My Crochet Patterns⁠⁠⁠⁠⁠