Show Notes
Discover more marketing insights and top agencies at https://www.designrush.com DesignRush Podcast host Kia Johnson speaks with Updraft Brand Founder and former Just Eat CMO Mat Braddy about why brands lose customers when marketing starts with what the company wants to say instead of what people care about. Braddy also shares how creative freedom influenced Just Eat’s brand voice, why CEOs and boards affect the quality of marketing, and where AI falls short without a strong story behind the work. What you’ll learn in this episode: Why customers ignore inside-out brand messaging
How to identify the problem customers actually care about
Why creative teams need room to develop a distinctive brand voice
How AI can increase marketing output without improving the idea
Why marketers should study brands outside their own industry
How storytelling keeps marketing relevant to customers
Related DesignRush resources: Explore top brand strategy agencies: https://www.designrush.com/agency/logo-branding/brand-strategy Read about AI marketing risks: https://news.designrush.com/ai-marketing-risks-brands-cant-ignore #BrandStrategy #MarketingStrategy #AIMarketing #BrandMessaging #DesignRushPodcast
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