Show Notes
In this episode, we explore the critical intersection of digital transformation and operational scaling in the hospitality sector. We are joined by the Roundtable Roadshow Platinum Sponsor, Oracle, represented by David Hayward, who shares insights into the current landscape of the independent hotel market and why it’s time for hoteliers to rethink their technology stack.
We also feature an exclusive case study with Philip Houghton, Managing Director of SuperCity Aparthotels - the recent winners of the 'Best Operator (51-200 units)' award at the 2026 Serviced Apartment Awards. Philip discusses SuperCity’s journey from its first property in 2009 to its current rapid expansion across the UK, and how their recent move to Opera Cloud PMS is empowering their formidable brand growth.
Key discussion points include: Digital Transformation: David Hayward breaks down the primary drivers of digital change, how to succeed in your transformation journey, and clears up common misconceptions about Oracle. Case Study Strategy: Philip Houghton details the strategic imperatives behind SuperCity’s recent PMS upgrade, the partner selection process, and the tangible commercial and staff benefits observed since deployment. Tech for Growth: Advice for hotels looking to modernize their systems and guidance on "future-proofing" your tech to drive revenue and outperform your competitor set.
More from Hoteliers’ Voice
In this episode, we sit down with Pete Hurley, founder of Well-Seasoned, to dive deep into the changing landscape of recruitment in the hospitality industry.
In this episode, we sit down with Richard Morris, founder of Hospitality Staffing UK, who brings over two decades of recruitment experience in the hotel and stadia sectors.
Is hospitality just a stepping stone, or can it be a lifelong, fulfilling career? In this episode, we sit down with Marsela Loulai, Hotel Manager at Mercure Kenwood Hall Hotel & Spa, for an insightful, practical conversation on the future of talent in the hospitality industry. Drawing from her personal career journey—spanning past milestones, current leadership challenges, and future ambitions—Marsela shares her direct experience with modern people management and hiring in today's competitive landscape. Together, we explore how leaders can rewrite the industry narrative to transform hospitality from a temporary stint into a rewarding, long-term profession. Plus, Marsela gives us an insider’s look at Kenwood Hall—a historic 4-star country house hotel set in 12 acres of tranquil parkland near Sheffield city centre. She breaks down their target guest profile, marketing focus, tailored event packages, and the distinct advantages of combining boutique charm with the global reach of the Mercure brand. Key Highlights & Takeaways Career Trajectory: Marsela’s personal journey and how early experiences shaped her modern leadership style. The Hiring Reality: Honest insights into modern recruitment, retention, and managing diverse teams in today’s market. From Job to Career: Actionable strategies for hospitality leaders to foster long-term career growth and employee loyalty. Behind the Scenes at Kenwood Hall: Understanding their target guests, custom event offerings, and marketing focus. The Brand Advantage: Balancing the local character of a Sheffield landmark with the global strength and support of Mercure.
Discounting gets heads in beds, but does it drive profitable growth? Does it deliver the right type of guests? What are the risks? In this episode, we sit down with Jon Siberry, Revenue Consultant for Z Hotels and Sarova Hotels, to uncover the real impact of flash sales and impulse buying in today’s hotel landscape. Jon breaks down what actually drives results versus what simply erodes your Average Daily Rate (ADR). Whether you're looking to fill sudden distressed inventory or test new market segments, this conversation provides a practical roadmap for executing flash campaigns without diluting your brand. In this episode, we discuss: What Works vs. What Doesn't: The exact conditions under which a flash campaign succeeds, and the common pitfalls that burn revenue. Impact on Rates & ADR: How to structure deep discounts without destroying your rate integrity or anchor pricing. The "Impulse" Guest Profile: Who actually books these deals, their lead times, and how their behavior differs from direct bookers. Ancillary Spend & RevPAR: Does a discounted rate lead to lower overall spend, or can on-property upselling make up the difference? Reviewing Performance: Key metrics beyond occupancy to evaluate whether a campaign was genuinely incremental or just cannibalized direct bookings.
In this episode, founder and director Ira Vouk explains the role of the AI Hospitality Alliance (AIHA), an independent organisation driving the responsible, collaborative adoption of artificial intelligence in the hospitality industry. Cendyn's Chief Customer Officer, Luke Markesky explains why they are a member and why it is an important approach to AI development. What we cover : Mission & Operations: Addressing shared challenges, establishing standards, and defining the alliance's core focus areas. Risks, Concerns & Strategy: Navigating AI adoption, key concerns facing tech vendors, and managing risk and data privacy. Partnership & Governance: Who holds the industry accountable as AI continues to evolve.