Back Row with Amy Odell

Phia's Latest Scandal: Is Phoebe Gates's Startup in Trouble?

Back Row with Amy Odell

Show Notes

Lawyer and The Fashion Law founder Julie Zerbo makes her Back Row pod debut to discuss the latest Phia scandal. The startup, founded by Bill Gates's daughter Phoebe Gates and her Stanford roommate Sophia Kianni, was just found to be taking credit for affiliate sales it did not drive. People are calling it "fraud" but is it, really? Can the Gates name and a slew of celeb founders help them sail through this unscathed?

Chapters:

00:00 Introduction

02:32 Phia's origin story and Phoebe Gates and Sophia Kiani's Stanford beginnings

09:16 The first scandal: Fortune's report on Phia's data collection

16:17 The second scandal: Bloomberg's cookie-stuffing investigation

19:18 Explaining cookie stuffing — and the Honey/PayPal lawsuits

27:23 Did Phia's investors do proper due diligence?

36:22 Could this be fraud? The legal answer

43:15 Does Phia's celebrity halo make it bulletproof?

Subscribe to the Back Row newsletter: https://www.backrow.net/subscribe

Follow Julie Zerbo and The Fashion Law: https://www.thefashionlaw.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Back Row with Amy Odell

Oct 19, 2026

*SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription.*

Oct 13, 2026

SUBSCRIBE to the Back Row newsletter for the FULL Fashion Month Awards podcast and get more coverage like this: https://www.backrow.net/subscribe. Save three months on an annual subscription.

Oct 9, 2026

Mrs. Dow Jones (Haley Sacks) on how to stop impulse buying and why fashion month keeps you broke. Part One of two.

Oct 5, 2026

Harry and Meghan are back in the UK, six years after leaving the royal family. In the first part of Back Row's deep dive into Meghan Markle, Amy and former Us Weekly and Hello! editor Justin Ravitz — who has interviewed Prince Harry and worked with the couple's team — trace Meghan's story from her Los Angeles childhood to the night she met Harry.

Sep 28, 2026

PJ Smith, director of fashion policy for Humane World for Animals (formerly the Humane Society), has spent almost 20 years getting companies from Gucci to Net-a-Porter to go fur-free.

See all episodes →