Show Notes
If your content is genuinely helpful - but no one’s engaging with it or buying from it - this episode is gonna be a big lightbulb moment. This week I’ve been creating personalised launch plans for my Luminous Launching clients, and 90% of them were making the same mistake with their content. In this episode, I’m sharing how to stop over-explaining your process and start speaking in your audience’s language - the kind that actually makes people feel something (and take action). You’ll learn: 💡 Why your content is secretly confusing your audience 💡 The difference between expert mode and resonating mode 💡 Real examples of how to rewrite classic “coach” or “strategist” language so it sells. This is Part 1 of a 2-part mini-series helping you fix the two biggest reasons your content isn’t converting. Connect with Rachel: Instagram: @rachelemmawaring Website: rachelemmawaring.com Download my free mini-masterclass: Your Pre-Launch Signature Series.
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If you’re anything like me, or pretty much every client I’ve ever worked with, I bet at one stage, you’ve said the words “I think I’m just attracting the wrong people”. We’re taught that as long as we get the numbers, we can make the sales. As long as you can get x amount of people on your waitlist, or 10k followers, or however many leads - as long as you have eyes on your content, you’ll be able to hit your revenue goals. But UNFORTUNATELY it’s not always as simple as that, and if you're a business owner looking to grow and scale, you've likely come across this issue too. In this episode I share the four things to focus on to start attracting more ready to buy, action taking people into your audience with your content.
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