Ep 17 | Equity Mates: How Bryce and Ren Built One of Australia’s Biggest Podcast Brands
The Top 1% PodcastShow Notes
In this episode, Bryce and Ren from Equity Mates share their incredible 8-year journey from recording on a balcony with one microphone to building Australia's #1 finance podcast reaching 600,000 people monthly.
We dive deep into how they went from just 1,000 downloads in their first year to half a million monthly listeners across all platforms. The guys open up about the pivotal $100K investment decision that allowed them to quit their corporate jobs at Woolworths and Coles, and how COVID unexpectedly tripled their audience overnight when everyone was stuck at home with government handouts and a booming stock market.
If you're building a podcast, business, or just want to learn about wealth creation through consistency and authenticity, this episode is packed with actionable insights.
00:00 - Introduction & Equity Mates Rap Sheet
05:30 - Recognition and Audience Reach (600K monthly)
11:50 - Background Stories: Where They're From
20:50 - Bryce's Kindergarten Investing Journey
29:10 - How Equity Mates Started (2016-2017)
37:00 - Early Struggles (1,000 Downloads in First Year)
40:15 - The Turning Point & COVID Growth Explosion43:30 - The $100K Decision & Quitting Corporate Jobs45:15 - Raising $1.2 Million & Building the Team48:40 - Why They Stay Independent (No Financial Products)55:20 - Podcasting Advice: Consistency vs Competition
58:40 - Platform Opportunities & Media Evolution
1:03:10 - The Books: Why They Wrote Them & Sales Reality
1:09:20 - Emerging Trends: AI, Space, & Hardware Innovation
1:15:00 - What's Next for Equity Mates
1:18:00 - Final Questions: Best Advice Received
1:21:20 - Top 1% Character Trait: Relentless Consistency
Want to learn my exact strategy for building a successful property portfolio? Check out School of Property for a step-by-step investing blueprint that's helped thousands of Aussies start and scale their investments: https://schoolofproperty.com.au
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