The Mind of Reese

Don’t Build a Brand. Build a Cult.

The Mind of Reese

Show Notes

Turns out the secret to building a cult-level brand isn’t another flashy funnel or “ninja hack” — it’s anchoring your entire empire to a purpose so potent you’d storm the gates of hell to live it out.

Nail the WHY, embody the HOW, then shout the WHAT.

When you know that in your bones, every reel, carousel, and offer becomes a transmission, not a transaction.

So if your brand still screams “Here’s what I do!” flip it: lead with why you breathe, weave in how you deliver, then drop the what like a mic. Do that, and the algorithms, the haters, and the market can stay chaotic while you sit in gangsta-level tranquility—stacking cash and changing lives on repeat.

—

Beyond the Stars is a one-year mentorship experience built around The Iconic Method, designed to help you scale your tattoo or creative business with ease.

This is the container for you if you are looking to build a brand that not only invites in your soul mate clients, but also allows you to create the dream life & career.

Booked out months in advance, increasing your rates, taking messy action, confidence skyrocketing, finding community, finding discipline, finding accountability, unlocking opportunities and pathways you didn’t even know was possible for you… like maybe passive income streams…

If you are the artist who is looking to lead with sovereignty, embodiment & truth….really learning how to find yourself in your brand and in your purpose.

Who magnetizes and takes aligned action, even when it’s scary. The one who leans into their fears, alchemizes their insecurities and knows how to find the gold through their own lived stories.

https://www.theedgeink.com/beyondthestars

—

The Align & Rise Collective isn’t just another membership.

For only $88 a month (cancel anytime), you get daily trainings, live calls, and programs designed to shift you into next-level wealth to get you to get you booked out and selling out your offers through body based branding.

It’s a home for artists, creatives, and entrepreneurs who are ready to build a brand that attracts soul-mate clients, expands wealth with ease, and integrates somatic practices to scale with clarity and power.

Hope to see you inside! xx

https://www.theedgeink.com/alignandrise

—

Follow the Podcast on IG! https://www.instagram.com/themindofreese/

Follow me on Instagram: https://www.instagram.com/theartofreese/

Follow me on YouTube: https://www.youtube.com/channel/UClRdVuF9wXIAaEXp-RrVaHA

More from The Mind of Reese

Apr 9, 2026

There’s no such thing as a “$0 launch”—only a moment that you decided meant something about you, and then built an identity around that meaning.

Feb 19, 2026

In this training, I break down how my client made $10K in 15 minutes — not from better strategy, but from confronting the internal “villain” that had been quietly running her business. I talk about why clarity doesn’t equal cash — it equals confrontation — and how high-level women get stuck in sophisticated good girl loops that look logical but are actually fear. Instead of killing the inner critic, I teach you how to integrate her, so your psyche isn’t split and your energy isn’t leaking. When you stop forcing strategy and start integrating shadow, articulation sharpens, conviction deepens, and sales become a byproduct of identity certainty. This isn’t about doing more. It’s about becoming whole — and whole women get paid.

Jan 16, 2026

There’s a difference between being visible and being felt, and most women who are exhausted in their business are stuck confusing the two.

Jan 7, 2026

If your content feels frustrating lately, it’s probably not because you “need better strategy” or a tighter niche or another fucking content calendar. It’s because your message hasn’t caught up to who you are anymore. You’ve grown. Your nervous system has been through some shit. Your standards are higher. Your clients are more sophisticated. And yet… you’re still talking like the version of you from two years ago who was just trying to get booked out. That gap? That’s the tension you’re feeling. You’re way closer than you think. You’re not behind. You’re just one unfiltered, full-body, “fuck it, this is the truth” post away from collapsing the whole damn timeline.

Dec 24, 2025

Nobody tells you what happens after your power becomes embodied—they teach you how to get it, not how to hold it. They teach visibility, influence, specialization, the rise… but not the refinement that comes next, when power stops feeling exhilarating and starts feeling strangely quiet, inconvenient, and deeply destabilizing. This is the part after the summit, where you’ve built the business, claimed your voice, stopped shrinking, and let your inner villain lead—only to find yourself standing in a liminal hallway where more effort won’t move the needle and clarity alone won’t save you. This is where most high-level women spiral, mistaking refinement for failure, silence for loss, and recalibration for collapse, when in reality everything is working—just not in ways that reward your nervous system with applause. This is where influence deepens, methods become architecture, your voice no longer needs volume, and your business scales not through more doing, but through a more integrated you.

See all episodes →