Sales Strategies for Christian Coaches

Dare to Hold the Door with Lisa Costa

Sales Strategies for Christian Coaches

Show Notes

In this episode, I talk with Lisa Costa about the power of small acts of kindness, like holding the door, and how serving the person in front of you can change a life. Lisa is the founder of Shift76. She taught in Idaho, then built her coaching and leadership work around service. She wrote SERVE: The Currency of Significance. We talk about love, generosity, and character, and how you stay a real business while you give. If you have been rushing past people, or waiting for a bigger moment to serve, this conversation will help you start with what is right in front of you. Free resource from Lisa: shift76.com. Grab her PDF, Three Powerful Strategies to Transform Your Day.

More from Sales Strategies for Christian Coaches

Oct 21, 2026

Sometimes they don't, and that's a good thing. Modeling a mentor can take you further faster, but copying everything can leave you resenting your own calendar or pricing like someone else. Here's how to learn from the best and still ask, "Is this for me?"

Oct 14, 2026

For a lot of Christian coaches, it's "Do you want to do this?" at the end of a sales call. Or what to ask after "I need to talk to my spouse." Or the one we ask ourselves: Am I good enough? Here's how asking the next question sets both of you free.

Oct 7, 2026

A short solo on building a calendar that protects you from burnout without stalling your income. Put life on the calendar first. Then give your sales work a real place every week.

Sep 30, 2026

In this episode, I talk with financial coach Tina Antrim about money clarity, confidence, and how to make wiser decisions when income feels undefined. Tina shares her P2D2 framework — pause, pray, discern, decide — and a free money clarity quiz.Tina’s free money clarity quiz: https://antrimfinancialcoaching.com/money-quiz

Sep 23, 2026

In this episode, I walk through what I would do if I woke up tomorrow and Faith2Influence was gone — and my family was relying on me to rebuild a coaching business that actually produces income in month one.I share the early failures (one paying client in 2012, three in 2015) and what changed when Faith2Influence started in 2018: a $60,000 first-year goal that became more than $250,000 in revenue. Then I break down the three things I would focus on if I had that same urgency again.Day one: a simple business plan. A clear mission around a problem people will pay to solve, one or two high-value offers, and one path to present them.Day two: build prospect and referral-partner lists from the people you already know, and lean on existing trust.Day three: start conversations. Send messages, follow up, and get on sales calls quickly. Keep an hour each weekday for outreach, because that is where income is created.This one is for brand-new Christian coaches, and for anyone who has been hustling in the wrong places and wants to get back to what actually works.Chapters:00:00 Starting over from zero00:55 Lessons from failure and breakthrough01:53 Build a simple business plan02:51 Write a clear mission statement03:19 Create one or two high-value offers04:13 Establish a signature offer05:11 Choose one offer presentation strategy06:11 Build prospect and referral lists07:31 Use existing trust for early sales08:00 Start conversations through direct outreach08:56 Follow up consistently10:21 Prioritize income-producing work11:16 Begin sales calls quickly12:14 Return to the fundamentals

See all episodes →