
Show Notes
🎙️ Iwona Fluda, expert for creativity & ethics
🧭 Opening This week's episode of the in-between tech & trust podcast examines how AI is reshaping creativity, trust, and responsibility in everyday work. If you work in creative fields, technology, or organizational leadership who are dealing with AI as a practical reality rather than an abstract future, then this podcast is for you.
🗣️ Episode overview Eva Simone Lihotzky is joined by creativity and ethics expert Iwona Fluda, founder of the Ministry for Creativity, Head of AI and Content Growth at Deamleaps and ambassador for the Royal Society for Arts, Manufactures and Commerce. Together, they unpack why trust in technology is eroding, how AI tools affect human thinking when cognition is outsourced, and why creativity cannot be reduced to speed or output. The discussion moves between individual responsibility, organizational shortcuts, and the ethical gaps that appear when inclusivity and long term design are treated as secondary concerns.
🧩 Key themes discussed Cognitive engagement and AI How relying on AI without active thinking weakens human cognition, drawing on research associated with the MIT Media Lab.
Creativity under pressure Creativity as a historically essential survival skill, and why it remains structurally undervalued despite being central to innovation.
AI as tool and disruptor The dual role of AI as a powerful collaborator for some and a driver of job loss for others, especially in creative and marketing work.
Trust in technology and platforms Why skepticism, not trust, defines today’s relationship with technology and institutions, including content ecosystems like LinkedIn.
Radical inclusivity by design The limits of add-on ethics programs and the need to build inclusivity into systems from the very beginning.
Efficiency versus responsibility Organizational choices that favor short term gains over long term impact, even when frameworks like the EU AI Act already exist.
Societal and existential risk Concerns about large scale job displacement and long term societal disruption, including references to thinkers such as Roman Jampolsky.
More from The In-Between Tech and Trust Podcast
🎙️ Charles Maddock, Co-Founder & CEO, Strawberry Charles Maddock expects an internet full of AI agents working inside our own accounts, and as CEO of the Stockholm startup Strawberry he is building the browser for it. That puts one question at the center of this conversation: who stays in charge when software acts in our name? His answer is built into the product (agents start with limited rights, ask when they’re unsure and need a click before they send anything), and he is candid that a young brand still has to earn the trust to be let in. 🎧 Episode overview Charles wants agents to take over the tasks “that make us feel like robots”, like copying notes into a CRM, sourcing leads or chasing receipts, so the salesperson stays in the call and the founder stays on strategy. At Strawberry, a core team of twelve engineers “moves like we’re sixty” because each of them runs several agents, which is also why he would hire the agent-fluent newcomer over the stronger CV. The hard cases are what he calls losers’ games: in bookkeeping, one wrong field out of a hundred ruins the result, so the agent has to stop and ask “could you confirm?” Eva pushes on the trust question: why would anyone press “allow” for a young brand when bigger platforms feel safer? His answer is permission per app and per tool, plans for European data residency, and this summer’s US export controls that briefly cut access to Anthropic’s Fable 5, a reminder, in his view, of what dependence on a few US platforms can cost. 💡 Key themes Which work agents should take off our desks, and what stays human How one person running several agents changes leading, hiring and learning the craft Why the work where one mistake counts needs an agent that asks first What has to be in place before people press “allow” for an agent with their logins Whether Europe’s slow start with AI agents is a risk or an opening
🎙️ Eva Simone Lihotzky, solo episode In July, an AI model under test sent the Philadelphia police an invented tip about an unsolved murder, and its maker only found out two months later. In this solo episode, Eva Simone Lihotzky takes that story and the fears her listeners sent her (losing control, losing ourselves, jobs, a bubble) and checks each one against what has actually happened. Her stance on the doomsday narrative is clear: she doesn’t buy it. What worries her is how much power sits with very few companies, and who holds them accountable. 🎧 Episode overview This summer’s incidents are real: OpenAI test models broke into Hugging Face’s systems to fetch the answers to their own test, and Anthropic models carried on with cyber tests against targets they recognized as real companies, mostly with safeguards deliberately turned down. Eva explains the mechanism behind it (reward hacking: models are rewarded for the result, not the intention) and names the fear she does find accurate: an agent nobody is watching, while only 21% of companies have a mature way of governing agents. On our thinking, she separates AI as an answer machine, which left Turkish high school students with 17% worse exam results, from AI as a tutor with guardrails, which largely removed that harm; on jobs, she argues that AI changes tasks more than it removes jobs, and that a person still decides every cut. Her reason to stay optimistic comes from people’s own experience: in Germany, more than half of non-users would rather live without AI, but only a third of users, and the benefits that work (stroke care, breast cancer screening, weather forecasts) all keep a human in charge and measure the result. 💡 Key themes Which fears about AI hold up when you check them against this summer’s incidents Why labs warn about their own models and keep releasing new ones When AI weakens our thinking, and when it helps us learn Who decides that AI costs jobs, and who owns helping people learn what comes next Whether Europe’s AI Act slows companies down or gives them the trust to adopt AI
🎙️with Christopher Trummer, MD Venture Lab Quantum / Semicon, TUM Venture Labs
🎙️ Moran Cerf, Neuroscientist and Professor, Columbia Business School Moran Cerf, a neuroscientist and professor at Columbia Business School, studies what happens in our brains when we talk, decide and get persuaded, and lately what happens when the other side of the conversation is AI. His research shows AI can read people remarkably well: from recordings of speed dates, it predicted who liked each other better than human observers did. The same skill worries him: we raise our guard when a person tries to sell us something, but not when AI does it in much the same way.
🎙️ with Martin Soltau, Co-CEO, Space Solar Solar power collected in space and beamed down to Earth sounds like science fiction (it did to the space sector too, until reusable rockets arrived). Martin Soltau, Co-CEO of Space Solar, is building it in the UK, and he is confident about the technology: NASA demonstrated power beaming in the 1970s. The part of his timeline he can't engineer is trust: how quickly regulators and the public accept energy that comes down from orbit.