Behavior Bitches

Change Doesn’t Have to Suck with Dr. Maya Shankar

Behavior Bitches

Show Notes

This week, Liat and her sister Talia sit down with Dr. Maya Shankar, cognitive scientist, former Senior Advisor and founder of the White House Behavioral Science Team, Head of Behavioral Economics at Google, host of A Slight Change of Plans, and author of The Other Side of Change. Maya shares how she landed in rooms that didn’t even have a role for her yet (BCBAs, take notes), and opens up about losing the identity she built as a Juilliard-trained violinist after a career-ending injury. We unpack why change is so threatening to our sense of self, why our brains hate uncertainty, and how to build a “soft landing” when life makes other plans. Liat also shares her own story of navigating serious health struggles and letting go of what she thought her career was going to look like. We talk identity, loss, growth, Love Is Blind takes, and why you are so much more than what you do. Maya’s new book, The Other Side of Change: Who We Become When Life Makes Other Plans, is out now - click the link below to get your copy! Behavior Concepts Covered: Pairing Reinforcement Antecedent Consequence Contingency Variable ratio schedule High response effort Connect with Dr. Maya: Order Maya’s book and join our book club on Mar 10th! Listen to a Slight Change of Plans Instagram Youtube X Substack MayaShankar.com Connect with Behavior Bitches Insta: @behaviorbitchespodcast Facebook: Behavior Bitches Podcast Website: BehaviorBitches.com Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy! Looking for BCBA Exam Prep or CEUs? • Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs • Test Prep: StudyNotesABA.com • CEUs: CEU.StudyNotesABA.com • PairABA: PairABA.com

More from Behavior Bitches

Oct 12, 2026

Why do you keep dating the same person? Sabrina Zohar, host of The Sabrina Zohar Show and author of Why Am I Like This?, joins us to talk about relationship patterns, situationships, and why we explain away red flags. We get into her "BS Blueprint," the lessons we learn as kids that shape who we date as adults. We also explain why hot-and-cold partners are so addictive. Spoiler: it's intermittent reinforcement. Connect with Sabrina: Get the Book! Instagram TikTok Connect with Behavior Bitches Insta: @behaviorbitchespodcast Facebook: Behavior Bitches Podcast Website: BehaviorBitches.com Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy! Looking for BCBA Exam Prep or CEUs? • Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs • Test Prep: StudyNotesABA.com • CEUs: CEU.StudyNotesABA.com • PairABA: PairABA.com

Sep 27, 2026

Serena Kerrigan, aka SFK, turned Let's F*cking Date from a digital series into a bestselling card game, sold-out live shows, a Peacock series, and a community of over a million people. Her new book is out now to help you pimp your dating game. We get into which dates are potential, practice, or plot, dating multiple people at once, and her ritual for letting go of bad matches. Obviously, we break down the behaviors in all her tactics like rejection as exposure therapy, doing absolutely nothing after a date, and why leaning back changes the roles.

Sep 13, 2026

Mandy Grass, aka The Family Behaviorist, joins us this episode to get honest about balancing your BCBA side and mom side, plus how spotting a function is a lot harder when you're the variable. She breaks down explaining ABA to the parents she coaches, where to holds the line versus give in, and how to decide which plans are realistic enough for a family to actually stick to. Plus: dating as a "parenting expert," realizing she was fueling her own kid's whining, and more mom struggles. Connect with Mandy: Instagram Tiktok Connect with Behavior Bitches Insta: @behaviorbitchespodcast Facebook: Behavior Bitches Podcast Website: BehaviorBitches.com Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy! Looking for BCBA Exam Prep or CEUs? • Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs • Test Prep: StudyNotesABA.com • CEUs: CEU.StudyNotesABA.com • PairABA: PairABA.com

Aug 31, 2026

A former drug dealer turned psychologist, Dr. Adi Jaffe breaks down why addiction was never really about the drugs. We dig into his Unhooked Model, the real psychology behind shame and negative self-talk, and why most addiction treatment targets the wrong thing. From a SWAT arrest to a UCLA PhD, Adi shares the real story behind his recovery and what it actually takes to break a behavior pattern for good. Connect with Dr. Jaffe: Get the Book AdiJaffe.com IGNTD Claim Your Free Month of IGNTD! Connect with Behavior Bitches Insta: @behaviorbitchespodcast Facebook: Behavior Bitches Podcast Website: BehaviorBitches.com Contact Us: For podcast inquiries, episode ideas, or just to say hi, email us at [email protected] Leave us a 5-star review in the Apple Podcast App so we can read it to everyone during our episodes and make us super happy! Looking for BCBA Exam Prep or CEUs? • Whether you need help passing the BCBA exam or are looking to earn CEUs, Study Notes ABA has you covered. Check out our website for comprehensive exam prep materials, prep courses, and CEUs • Test Prep: StudyNotesABA.com • CEUs: CEU.StudyNotesABA.com • PairABA: PairABA.com

Aug 17, 2026

Why are we all so bad at sitting with uncertainty? Behavioral scientist and author Elizabeth Weingarten (How to Fall in Love With Questions) joins us to get into the psychology of uncertainty, decision making, and anxiety, and why we'd rather grab a fake easy answer than actually deal. She spills her own almost divorce story and breaks down her Questions Map framework for finding clarity when life feels like one big question mark.

See all episodes →