Show Notes
In Part 1 of this Beyond Sets & Reps episode, I sit down with Jim Beebe, a coach, gym owner, and author whose journey through strength training, business, and personal transformation is nothing short of inspiring. Jim shares how his early experiences shaped his love for athletics, despite facing challenges growing up. He details the pivotal moment in his mid-30s when he realized he wasn't setting the right example for his children, leading him to completely transform his health and career. What started with P90X in his living room turned into an internship at a CrossFit gym, eventually leading him to open his own training facility. Jim dives into the sacrifices he made, including financial struggles and long hours, to build his gym from the ground up. His commitment to learning, coaching, and helping others—especially young athletes and individuals facing adversity—has defined his purpose and mission. Jim also discusses his evolution as a coach, expanding beyond his gym to impact more people through his book, Athlete Built: The Blueprint to Build Champion Athletes, and his new digital course. He shares how his philosophy is rooted in structured habits, mindset, and training principles that apply to both sports and life. We talk about the importance of setting goals, measuring progress, and developing a blueprint for success, whether you're an aspiring athlete or simply trying to improve yourself. His journey is a testament to perseverance, the power of mentorship, and the willingness to take risks in pursuit of something greater. Tune in to hear Jim's story of reinvention, hard work, and the strategies he's developed to help athletes and everyday people reach their full potential. A big thanks to show sponsors, Sorinex and EliteForm, for making these episodes possible.
More from Be Legendary Podcast
n Part 2, I continue our conversation with Ted, Ernie, Joey Savage, and Frank Cracchiolo from KRĒO by exploring how supplements fit into a food-first approach. Joey explains the oral delivery system used in KRĒO's products and makes the case for supplementation when obtaining a particular amount of an ingredient through food becomes impractical. We also take a closer look at the pressures sports dietitians face, including institutional rules, product selection, and the responsibility of helping athletes make informed decisions. From there, we explore the questions that travel, sleep disruption, and competition at altitude raise for performance staff. We discuss emerging research interests around creatine and cognition, along with the importance of distinguishing evidence for individual ingredients from research on a finished product. Joey shares KRĒO's plans for comparative studies, and I bring the conversation back to what matters when evaluating something new: asking good questions and looking for data that supports its use. We close with Frank's experience using the products, a reading recommendation from Joey, and a reminder to involve sports dietitians in the process. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
What goes into developing a sports supplement, and what does it take to bring it into an athletic department? I'm joined by my co-hosts Ted and Ernie, along with Joey Savage and Frank Cracchiolo from KRĒO, to explore those questions. Joey shares his path from supplement retail to formulating C4 and explains the thinking behind KRĒO's liposomal delivery system. We dig into the cellular processes that drive performance and how his team hopes to improve the delivery of ingredients like creatine. We also get into the practical considerations we face when evaluating supplements for collegiate athletes, from budgets and education to collaboration with sports dietitians and sport science staff. We discuss third-party certification, the NCAA rules that shape supplement decisions, and why an interesting product still has to clear several hurdles before reaching athletes. Ernie brings an Olympic sport perspective, sharing his experience testing buffering supplements with the U.S. ski team and the challenges of balancing potential performance benefits with gastrointestinal side effects. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
In this episode of Beyond Sets & Reps, I sit down with my friend and longtime strength and conditioning coach Aaron "Double A" Ausmus to talk Squatober. Aaron takes us back to where it started in 2015 and how an idea to squat every day for a month has grown into something people around the world look forward to every October. We talk about his career in strength and conditioning, how Squatober has changed over the years, and why so many people keep coming back to it. We also get into an old story about my "Get Your Chili Hot" phrase and what it says about coaches learning from each other, giving credit, and showing respect for the people in this profession. Aaron and I also talk about what you need to know if you're thinking about doing Squatober. We get into preparing your body for the increased squat frequency, choosing a smart training max, making adjustments when you need to, and understanding who this program is actually for. We've both learned a lot from putting ourselves through this challenge over the years, and not all of those lessons have been about getting stronger. There's something to be said for showing up every day, doing hard things, taking care of your body, and finding out what you can handle. If you're ready to get your chili hot this October, head to squatober.com to learn more, participate in Squatober, and shop the gear.
In part two of my conversation with Coach Jamie Wynn, we pick up with one of the more unique stops in her career: training performers with Cirque du Soleil. Jamie explains why performers doing hundreds of shows a year need strength and conditioning, what that environment taught her about overuse injuries and why being highly specialized doesn't necessarily mean you're prepared for everything your body will face. We talk about how those lessons influenced the way she trains collegiate athletes today, particularly when it comes to building a broad training base, improving movement literacy and bringing purpose and intent to every training session. From there, we follow Jamie's career through more stops at UNLV, Auburn, SMU and back to UNLV, where she's continued developing as a coach and leader. We talk about learning from different environments, improving communication and soft skills, and knowing when you need another tool in the toolbox. Jamie also shares what she's building outside the weight room, including several apps she developed herself, and her experience working with the Cleveland Browns and attending the NFL Women's Forum. No matter where Jamie goes next, the common thread is clear: keep learning, be a great teammate and find ways to get better. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.
In this episode of Beyond Sets and Reps, I sit down with Coach Jamie Wynn, someone I've known for more than 20 years. Jamie's path has taken her from growing up in a military family to competing as a Division I thrower at Missouri while serving in the Missouri Army National Guard. We talk about what it took to balance athletics, academics and military responsibilities, and how those experiences taught her to communicate, plan ahead and find solutions when there were competing demands. We also go back to our time together at Missouri and the coaches, teammates and environments that helped shape both of us. Jamie shares what she learned from competing alongside elite athletes, transitioning out of her own athletic career and eventually finding her way into strength and conditioning. Her early career took her from an internship at Missouri to Wright-Patterson Air Force Base, Westside Barbell, Iowa and eventually UNLV. Through all of those stops, Jamie kept finding people to learn from and experiences that challenged her to grow as a coach and as a person. Thanks to our podcast sponsors, Sorinex and EliteForm, for making these episodes possible.