
Show Notes
Tessa Clarke is the co-founder and CEO of Olio, the number one food sharing app on earth. Olio connects people with their neighbors so spare food and household items get given away rather than thrown away: 10 million people have joined, items have been shared in 63 countries, and 150 million meals' worth of food has been safely redistributed, alongside 16 million household items. In this conversation with Daniel Epstein, Tessa traces the story from the beginning: a childhood as the family workforce on an isolated farm in the northeast of England, the 17 year corporate career that left her sick and tired of being uninspired by herself, and the moving day when removal men told her to bin all her uneaten food. She and co-founder Saasha Celestial-One, both on maternity leave, gave themselves ten months to make Olio work. She is candid about what came next: five rounds of fundraising against investors who called them "you girls with your little project," the trust decisions that set Olio apart from other social networks, and the food safety system that has redistributed 150 million meals without a single incident. The conversation also covers the surprises: two thirds of the community making brand new friends during a loneliness epidemic, a lifetime social impact recently valued at 1.1 billion pounds, AI doubling engineering productivity, the approach to break-even, and a vision of hyperlocal rails of redistribution for the whole world. Tessa joined the Unreasonable Fellowship in 2018 through the Unreasonable Impact program, run in partnership with Barclays.
(00:00) Introduction (02:10) What Olio Is (03:37) Ten Million Users, and Nowhere Near Done (06:03) Making Friends in a Loneliness Epidemic (07:50) An Impact Unicorn: £1.1 Billion in Social Value (09:26) Five Percent Proud, 95 Percent Pissed Off (12:32) A Farm in the Middle of Nowhere (16:11) Leaving the Farm for Cambridge (18:33) Numbers That Should Be Front-Page News (20:03) Moving Day: The Lightbulb Moment (23:31) Saasha Celestial-One (25:11) Two Moms, a Deadline, and a £15 Company (27:31) Why "Olio" (28:52) Raising Over $50 Million Against the Odds (32:49) Prevention Questions vs. Promotion Questions (33:52) Crying Through Her First Unreasonable Program (35:18) The Full Potential: Beyond Grocery Retail (38:37) How a Neighborhood Tips (43:22) Designed for Trust (45:29) The Trust Choices Other Founders Didn't Make (47:45) Inside the Food Waste Heroes Model (49:14) 150 Million Meals, Zero Incidents (52:33) Going Global: Ireland, Singapore, Mexico (54:01) Competing Against the Bin (56:11) Olio Love (58:20) Four Values, No Silver Bullets (1:01:39) Managing a Community at Scale (1:03:48) Profit With Purpose (1:07:06) Break-Even and the Food Waste Inspector (1:08:27) AI Doubles Engineering Productivity (1:11:10) The Next Decade (1:14:19) The Magic of Being a Food Waste Hero (1:16:55) Retrospectively Obvious (1:19:00) An Idea vs. Dedicating Your Life (1:22:42) Hardwired to Share (1:24:32) Eight Years of Unreasonable (1:27:55) How to Help Olio (1:30:39) Closing: A Financial Unicorn in the Making
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