Show Notes
Have you ever wondered what it would be like to consistently attract clients that are amazing to be in a creative process with? Clients, who feel values-aligned and are willing to trust the containers you've created together for transformation to occur? Or, perhaps you're someone who is at the very beginning stages of your entrepreneurial journey and you'd like to begin the process of identifying the clients you'd like to work with. In this episode, Michael and Daje identify five strategic components for attracting resonant clients:
A Focused Intention
The Ability to Share with Conviction
A Clear Invitation
The Willingness to Test and Experiment
Patience + Devotion to the Commitment to find Resonance
ABOUT SLOW BRANDING
Register Here: https://www.braveschool.co/slow-branding
Slow Branding is an invitation to connect with the real-life stories your community of customers are living. Gone are the days where white-walled feeds hold long-term relevance. And though there's nothing wrong with constructing highly aesthetic Instagram feeds and investing in expensive visual identity systems and packaging, if it does not center the relationships that we're developing with the people we're serving, the stories they are living in, or the resources they are looking for, aesthetic marketing is little more than manipulation. Slow Branding is about the willingness to slow down and listen to our audience's real desires and challenges while speaking wildly specific truths to their needs.
Despite popular belief, your brand is not your logo. It’s not your color palette or photography or the aesthetics in your Instagram feed. Your brand is the story your customers believe about your business. Slow Branding is an invitation to see how the story of your business intersects with the real stories your customers are living. Profound beauty and real solutions can be found in the tensions your customers are experiencing. Your brand is the story that meets them there.
In Slow Branding, you'll learn to...
- Craft a value proposition that speaks the language of your community’s desires and needs. - Conduct human-centered market research that enables your brand to provide relevant solutions to the right people. - Deepen the relationship between your business and your community with intentional culture, iterative design, and somatic wisdom.
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