Show Notes
In this episode, we explore the underestimated value of personal knowledge and how to transform it into a lucrative online digital course. You know something that many others don't, and you can capitalize on that knowledge. We dive into the practical steps to creating your digital course, and I give you tips on scripting videos, choosing presentation styles, and pricing considerations. Once you understand your target audience and tailor your content effectively, you can start sharing the knowledge you have to others through digital courses.
Transcript
Years ago I heard a quote that said something to the effect of that we often undervalue the things we’re good at and overvalue the things we’re not.
And when it comes to the things you know, you might think “well everybody knows that.” And you would be wrong. I was recently visiting my sister who lives in Texas and I noticed her husband was building a playhouse for their daughter, my niece in their backyard from leftover lumber pallets.
She said the prices of lumber have gone up so much and that these pallets were going unused, so her husband decided to capitalize on the opportunity to use them to build a playhouse. I told her how amazing I think her husband is - and she told me he just shrugs it off as no big deal.
You might be doing the same. But did you know that US creators who have a side hustle selling digital courses might make $5,000 - $25,000 a year and good grief in the case of Amy Porterfield millions per year?
On today’s episode of the podcast let’s talk about how you can turn what you know into an online digital course. And ways it can support your business as an evergreen revenue stream.
First, if you’re not sure what a digital course is - it’s online education that you can offer through a digital platform like Kajabi or Teachable just to name a few.
These platforms allow you to upload video content as training modules and sell them as online courses. One of the most popular examples is Master Class. Master class offers a membership program that then gives you access to learning all kinds of skills from professionals. Like:
Natalie Portman teaches acting
Judy Blume teaches writing
Chris Voss teaching you the art of negotiation
But Master Class and well known celebrities and industry experts aren’t the only ones capitalizing on turning what they know into paid education.
Last year I helped a client in Australia turn his knowledge about investing in commercial real estate into a digital course, another client turned their knowledge as a mortgage broker into a course, and most recently I’ve been working with a CPA to help create a course for bookkeepers and CPAs about how to scale the growth of their business.
And one past client turned her experience in wedding planning into a digital course on how to plan weddings. She called it the Big Wedding Planning Masterclass which is a great pairing to her podcast The Big Wedding Planning Podcast.
See, we often think the only way to gain a new skill or knowledge is to go back to college. And while that might be true for attorneys or nursing, there are many professions that don’t require medical degrees or passing the bar.
The best part is that adults, children, and, really, people of all ages can learn through a digital course. And as you may have already guessed from the examples I just shared, you can turn any kind of knowledge into a course - it doesn’t just have to be a profession. Do you know how to knit well, or how to repurpose furniture? Yeah there’s a class. And in case you’re thinking, but yeah there’s youtube for that. Digital courses and the kind of content shared on Youtube are different. Youtube is free, it’s small snippets of quality content that leads you into a bigger sales funnel for that youtube creator (maybe it’s joining their coaching program or buying their furniture or hiring them to remodel your house.) In the case of a digital course, you are teaching people how to do something in
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