The Honest Designer Diaries

What happens when your dream career isn’t right for you? with Aseil Amgheib | EP007

The Honest Designer Diaries

Show Notes

Aseil Amgheib started out in interior architecture, moved into production design, then found her way into branding almost by accident during lockdown. A few cold emails, one very determined 100-day design challenge and a lot of figuring things out as she went eventually led to her building Design Wolf, her London-based branding and web design studio.

We chat about changing direction when the career you worked towards no longer feels right, building a creative business without a clear roadmap, and the confidence wobble that can still show up even when you have a studio, a team and successful client work behind you.

We also get into creative routines, setting better boundaries with clients, learning that most design emergencies can wait until Monday, and what Aseil wants the next stage of Design Wolf to look like.

Find Aseil on Instagram at @‌designwolfldn.

If you enjoyed the episode, subscribe to The Honest Designer Diaries, leave a rating or comment and share it with another designer who might need to hear this conversation.

You can also message me on Instagram at @‌designerinyourpocket_juls or @‌thehonestdesignerdiaries.

And if you’re looking for somewhere to ask the questions that are harder to post publicly, get support with a difficult client or talk things through with other creatives who understand the day-to-day of working in this industry, come and join us inside The Creative Room.

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