EP 5: Get To Know Caitlin Wiig Part 1. Moving from NZ to LA, Building Her Career in PR and Blowing Up On Social Media.

What happens when you grow up online? In this episode, we dive into our personal internet eras - from Bebo and Club Penguin to building careers, identities, and businesses entirely on the internet. With a 10-year age gap between us, we explore how our experiences differed, how online platforms shaped us, and how we now navigate life and work in a space that never really turns off. We talk brand deals, making money online, and using AI - but also get into the heavier stuff: online hate, the pressures of visibility, and the dark side of the digital world. Special guest Edna joins the chat to share her approach to parenting in a digital age, including why she keeps her child’s face offline and how she handles the complexities of growing a personal brand in a hyper-online world. This episode is a real one - honest, nostalgic, a little chaotic, and made possible thanks to Chorus NZ.

In this episode, Hunter and I dive into the rollercoaster that is dating in your 20s - from chasing chaos to meeting the good guys at the wrong time. I share a recent date I went on that, on paper, felt perfect… but I’m questioning if there’s actually space for love in my life right now. We also unpack why we’re often drawn to the fire over the slow burn - even when we know better. Plus, I open up about a vulnerable dating experience from last year that shifted how I think about relationships. Meanwhile, Hunter talks about her dream of marriage and kids - and why she’s staying true to what she wants, even if it takes longer to find. It’s honest, chaotic, reflective… and very real.

Kate Gatfield-Jeffries is the powerhouse behind Moodi one of the fastest-growing wellness brands in New Zealand. In this episode, we dive into the gritty, inspiring reality behind her success. From working 365 days a year and spending New Year’s Eve alone for the sake of her business, to scaling Moodi with multi-7-figure ad spends across Meta and TikTok, Kate doesn’t hold back. She shares the mindset shifts that helped her grow, the toll it can take when you don't put yourself first, and why every founder needs to start treating themselves like their biggest asset. If you're building a business, dreaming big, or just want a dose of real talk from someone who's deep in the hustle—this one's for you.

This week on Her Hustle, I’m joined by powerhouse vocalist Ella Monnery, who gets candid about the realities of chasing a music career. From the highs of performing on The Voice Australia and touring the world singing, to the darker sides of the industry we don’t often see. We chat about her relationship with music producer and rapper Kings and discuss what it’s really like growing an audience on TikTok. MANY laughs and many raw moments. I know you'll love this episode.

In this solo episode, I’m giving you a work update on what it’s really like being behind the scenes in the music industry, the highs, the chaos, and everything in between! Plus, I’m sharing six lessons I’ve learned since turning 26, designed to help those navigating the uncertainty of your twenties. If you're figuring things out as you go (just like me), this one's for you.