Show Notes
In this episode of The Marketing Clubhouse, we're joined by Erin Core, customer insight specialist and marketing leader who has spent her career helping organisations make better business decisions by truly understanding their customers.
Through her work at Veracity and across senior marketing leadership roles, Erin has helped businesses move beyond assumptions and surface the insights that drive better products, stronger campaigns, and more meaningful customer experiences. In a world overflowing with data, she believes the real competitive advantage isn't collecting more information - it's asking better questions.
Together, we explore what customer-centricity actually looks like in practice, why research should be the starting point of every marketing strategy, and how businesses can turn customer understanding into measurable commercial results.
This is a must-listen for marketers, business leaders, and founders who want to make smarter decisions, build stronger brands, and create marketing that genuinely resonates with customers.
What we cover in this episode The biggest misconceptions marketers have about customer insight Why collecting data isn't the same as understanding customers What genuinely customer-centric organisations do differently How customer research can completely change a marketing strategy The risks of skipping research in fast-paced marketing environments The questions every marketer should be asking their customers Why more data doesn't always lead to better decisions How AI is changing customer research—and where marketers need to be careful Practical ways small businesses can better understand their customers How customer insight is evolving and what marketers should prepare for next
You should listen if... You want to create more customer-focused marketing You're making marketing decisions based on assumptions rather than evidence You want to improve your research and customer discovery skills You're leading marketing strategy or product development You believe better customer understanding leads to better business outcomes
This episode will challenge the way you think about customer research, help you move beyond surface-level data, and show you why the best marketing always starts with understanding the people you're trying to serve. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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