Show Notes
Welcoming a "Rainbow Baby" after pregnancy loss is a deeply layered journey—one that was entirely ignored by the commercial world a decade ago. In this episode, Sam Payne sits down with Hana Krawchuk, founder of global infant sleepwear brand Love to Dream. Hana shares how a chance meeting at the Telstra Women in Business Awards sparked a seven-year partnership with Pink Elephants, shattered retail silences, and brought early pregnancy loss support directly onto mainstream store shelves.
Key Takeaways:
* Corporate Allyship: Brands shouldn't just celebrate the happy moments; true leadership means standing by customers through their most tragic losses. * Breaking Retail Silence: Partnering with major retailers like Baby Bunting, Hana put the Pink Elephants logo directly onto national store shelves, proving that bereavement support belongs in commercial spaces. * Leading Before Legislation: Love to Dream implemented internal, paid "Leave for Loss" protocols for their own staff years before the Australian government passed mandated bereavement leave. * Unrestricted Giving: Over seven years, donating $5 from every rainbow swaddle sold has provided Pink Elephants with vital, non-restricted operational funding.
Purchase a rainbow swaddle for someone you know who has just had their rainbow baby here [https://lovetodream.com.au/products/swaddle-up-original-cotton-1-0-tog-white-rainbow-dream]
Help us Celebrate 10 Years & Donate: Help us show up for the next decade. Your donation ensures we can continue providing a circle of support for families who experience early pregnancy loss.. Donate here [https://www.pinkelephants.org.au/pregnancy-loss-circle---regular-giving]
EARLY PREGNANCY LOSS SUPPORT If you or someone you know has experienced miscarriage or early pregnancy loss, please know you are not alone. Connect with our services:
* Live Chat with Peer Support [https://www.pinkelephants.org.au/page/75/peer-support-live-chat] * Online Communities [https://www.pinkelephants.org.au/page/74/peer-support-online-communities] * Pregnancy Loss helpline delivered by PANDA [https://www.pinkelephants.org.au/helpline] * Circle of support [https://www.pinkelephants.org.au/the-circle] * Follow @pinkelephantssupport [https://www.instagram.com/pinkelephantssupport] on instagram. * For crisis support, please call Lifeline - 13 11 14.
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