#156 - Demand generation and other fake B2B tactics with Dale Harrison, Marketing Consultant

For years, a marketing team's value was measured by their headcount and their budget. That equation is breaking down. As AI moves from writing assistant to agentic orchestrator, the companies pulling ahead are driving more revenue with fewer people. In this episode of the Finite by Clarity podcast, Jodi Norris sits down with Colin Piper to unpack what it takes to build a marketing team in the AI era. As BuildOps' first CMO, Colin inherited a team of fewer than ten and chose to grow it d...

Meagen Eisenberg has deployed over 300 active AI agents to drive 31% year-on-year growth in pipeline per marketing dollar spent. Wow. In this episode of the Finite Podcast, Jodi Norris sits down with Meagen, CMO at Samsara, to unpack what happens when a marketing organisation puts autonomy, not automation, at the centre of its workflow. Beyond the headline number, Samsara is running 113 active agents in production workflows, with a further 37 in development, and 200 more handling ...

"How to not get electrocuted" is the advice Nikola Tesla once gave newspapers , back when electricity first reached London and New York and headlines warned it would kill you in the street. A century on, AI is no different. In this episode of Finite by Clarity, Jodi Norris sits down with Paul Roehrig, chief strategy and marketing officer at Ascendion. Together they challenge the fear-led narrative dominating so much AI messaging, both the version aimed at customers and the quieter versi...

Elizabeth Maxson has started noticing the tells. Beyond em dashes and "quotation marks," the certain phrases repeated a little too often. Leaders she's long admired, publishing content that no longer sounds like them. On this episode of Finite by Clarity, she makes the case that this matters more than most CMOs think, not because AI-assisted content is wrong, but because publishing without judgement, experience or voice quietly erodes trust. Elizabeth is Chief Marketing Officer of Conte...

What if the biggest risk in marketing isn't failing, it's being too afraid to? In this episode of the FINITE Podcast, Jodi Norris sits down with Amanda Cole, CMO at Bloomreach, to unpack why building a culture that tolerates, and even expects, failure has never mattered more. As AI reshapes how marketing teams operate, Amanda argues the old playbook no longer applies. Instead, the marketers who thrive will be the ones comfortable saying "that didn't work" and moving on fast. The conversation ...