Show Notes
Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world.
What would you do if your bank, your supplier, and your government all turned against you at the same time? Phil Knight didn’t have to imagine it. He lived on the edge of insolvency for nearly two decades.
This Outliers episode explores belief, trust, fear, and the price of growth through the story of Nike’s founding.
-----
Approximate Timestamps:
(00:00) Introduction
(02:07) Lessons From Phil Knight
(11:25) How It All Began
(15:56) The Waiting Game
(22:26) The Darker Times
(32:56) The End of the Customs War
-----
Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ fs.blog/membership
------
Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at fs.blog/newsletter
------
Follow Shane Parrish:
X: https://x.com/shaneparrish
Insta: https://www.instagram.com/farnamstreet/
LinkedIn: https://www.linkedin.com/in/shane-parrish-050a2183/ Learn more about your ad choices. Visit megaphone.fm/adchoices
More from The Knowledge Project
Ryan Serhant is a real estate broker, founder of SERHANT., and star of Bravo’s Million Dollar Listing New York and Netflix’s Owning Manhattan.
I'm excited to share this previously unreleased 2022 conversation between Charlie Munger and Todd Combs.
Bill Ackman is the founder and CEO of Pershing Square Capital Management, one of the most closely watched investment firms in the world.
Shopify founder and CEO Tobi Lütke joins Shane Parrish to discuss AI agents, better decision-making, and the future of work. He explains how he uses an AI council to examine his hardest decisions and why taste, judgment, and responsibility become more valuable as AI becomes more capable.
We all know the Steve Jobs who came back in the late 1990s and saved Apple from becoming a footnote. And we've all heard the story of how, in 1985, he was pushed out of the company he'd created.