Patrick Daly Interlinks Podcast

Warehouse Automation as Strategic Competitive Advantage

Patrick Daly Interlinks Podcast

Show Notes

In this episode of the Interlinks podcast I talk to Jesper Brandin, Chief Marketing Officer at Nowaste Logistics, based in Helsingborg, Sweden.

Nowaste Logistics is a Swedish third-party logistics service provider headquartered in Helsingborg one of Sweden's major ports on the Oresund, the narrow stretch of water that separates Sweden from Denmark and joins the Baltic Sea to the North Sea. Nowaste Logistics specialises in tailored logistics solutions for a range of customer across a multitude of business sectors.

Nowaste originated as the logistics department of Everfreash AB one of the leading suppliers of fresh fruits and vegetables in Sweden which then became an independent entity in a strategic move that has enabled Nowaste to provide tailored logistics solutions across various industries while maintaining a strong connection to its parent company.

Both companies are part of Dole plc the world’s largest provider of fresh fruits and vegetables, which itself was formed through a merger of the US based Dole Food Company and the Irish company Total Produce that completed its acquisition of Dole in 2021. Dole plc in headquartered in Dublin, Ireland.

Jesper has been with Nowaste for nearly 15 years and was with Everfreash for almost 4 years prior to that. He has had a fascinating career path rising from fork truck operator to Chief Marketing Officer within an innovative logistics services company that views applying automation technology and robotics to its operations as a key strategic competitive advantage in the market. Hosted on Acast. See acast.com/privacy for more information.

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