How To Think Like A Journalist And Build Like A Founder with Simon Pound
TMC Presents: The Marketing ClubhouseShow Notes
Welcome back! In this episode of The Marketing Clubhouse we sit down with Simon Pound, Managing Partner at Previously Unavailable, the creative venture studio behind some of New Zealand’s most distinctive and enduring brands.
With a background that spans journalism, storytelling, investing, and building companies from scratch, Simon has a rare ability to turn big, bold ideas into brands people genuinely care about. If you think brand is just “a logo and some colours,” Simon will be the first to tell you you’re missing the point.
We unpack: Why brand is strategy - and why so many businesses still treat it like decoration What marketers can steal from a journalist’s toolkit to sharpen stories and shape strategy How to navigate the messy middle where creativity meets budgets, stakeholders, and commercial reality The unique strengths (and blind spots) of New Zealand’s brand-building mindset When trends like collabs become powerful tools, and when they’re just noise The real role AI will play in shaping originality and future brands What timeless brand principles still matter, no matter how fast everything moves And the one repeatable habit every in-house marketer should start tomorrow
And of course, Simon takes on The Brief before jumping into The Elevator Drop, pitching a campaign for… a glow-in-the-dark coffee machine.
Yes, it’s as good as it sounds.
If you want smart, grounded, commercially savvy brand thinking from one of Aotearoa’s top creative minds, this episode’s for you.
🎧 Tune in and take notes, because Simon’s serving up clarity, conviction, and brand-building principles you can put to work tomorrow. Become part of a community built for career progression, industry connections, real-world learning and all the marketing vibes!
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