Summary
Marketers are increasingly vocal about the phenomenon known as "bull spend," where ad campaigns generate impressive metrics like impressions but fail to drive actual revenue. This concern highlights the need for businesses to focus on meaningful results rather than just reach. LinkedIn is noted as a platform that offers a high return on ad spend, encouraging marketers to prioritize effective advertising strategies.
In a recent discussion, a senior lecturer with a background in biochemistry and nutrition shared insights on low-carbohydrate diets within the Australian context. He emphasized the contentious nature of this dietary approach, which often contradicts the Australian Guide to Healthy Eating and Dietary Guidelines. Despite common perceptions that low-carb diets lack evidence of benefits, he pointed out that recent studies suggest otherwise, particularly in relation to weight loss and metabolic health.
The lecturer also outlined the challenges of conducting research on low-carb diets in Australia, including the difficulty of securing funding for studies that deviate from established dietary guidelines. He proposed a new study aimed at understanding how individuals eat and exercise, which seeks to explore the behavioral aspects of dietary changes rather than just the nutritional content. This research aims to provide a more comprehensive view of the impact of low-carb diets in real-world settings, moving beyond traditional randomized controlled trials to better reflect everyday dietary practices.
Show Notes
Dr. Kieron Rooney, BSc (Hons); (RNutr.); PhD, is a Senior Lecturer in the Faculty of Health Sciences at the University of Sydney.He completed his PhD in Biochemistry in 2004 and for the past 10 years has investigated both human and small animal studies investigating the role of diet and physical activity on parameters of fuel storage and utilisation as they pertain to dysregulated metabolic states such as obesity and type 2 diabetes. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Type-2 diabetes, heart attack, stroke, dementia, cancer... the incidences of these and more diseases have been soaring in recent decades. Why? Because our diet is chock-full of sugars, refined carbohydrates, seed oils and ultraprocessed foods. Australian of the Year 2020 Dr James Muecke AM poses real food solutions to our epidemic of dietary ill-health, in a short video narrated by acclaimed actress Heather Mitchell AM.#justeatrealfood Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Benjamin Bikman earned his Ph.D. in Bioenergetics and was a postdoctoral fellow with the Duke-National University of Singapore in metabolic disorders. He is currently a professor of pathophysiology and a biomedical scientist at Brigham Young University in Utah. Dr. Bikman's professional focus as a scientist and professor is to better understand chronic modern-day diseases, with a special emphasis on the origins and consequences of obesity and diabetes, with an increasing scrutiny of the pathogenicity of insulin and insulin resistance. He frequently publishes his research in peer-reviewed journals and presents at international science meetings.Dr. Bikman has long been an advocate of a ketogenic diet in light of the considerable evidence supporting its use as a therapy for reversing insulin resistance. His website InsulinIQ.com promotes dietary clarity, healing, and freedom through evidence-based science about insulin resistance. Employing cell-autonomous to whole-body systems, Dr. Bikman's recent efforts have focused on exploring the intimate associations between the metabolic and immune systems. Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Karen Dwyer graduated from The University of Melbourne in 1994 and completed physician training in Nephrology in 2001. She completed her PhD in 2004 through the University of Melbourne and then spent two years in Boston, USA.As a nephrologist and transplant physician, Dr. Dwyer has a keen interest in metabolic health. In 2020 she became a fellow of the Australasian Society of Lifestyle Medicine and is undertaking training through the Society of Metabolic Health Practitioners. Karen is passionate about improving the health and well-being of the community taking a holistic and integrated approach with an emphasis on lifestyle management.Until recently, Dr. Dwyer was Clinical Director at Kidney Health Australia and Professor of Medicine at Deakin University. Karen has published over 100 peer review articles with her research interest being adnosine signalling in kidney transplantation. In 2021 she was presented the inaugural Burnstock Lecture for her contribution to the field.The highlight of Karen's clinical career was as the lead physician for Australia's first hand transplant in 2011 which was recognised with Quality Award by St. Vincent's Health Australia. Karen has served on the council and executive of the Transplantation Society of Australia and New Zealand and is currently the Oceania representative on council for the International Transplant Society. In 2018 Karen was awarded the Leader in Transplantation Award for gender equity advocacy.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Prof. Nasim Salehi is a Professor of Healthcare Innovations at Bond University (Faculty of Health Sciences & Medicine). With two decades of academic and industry experience, Nasim is a recognised leader in the interconnected domains of health promotion, healthcare management and leadership. She is a strong advocate for integrated, holistic, and compassionate health services across health, social, and community care settings. Her impactful research has significantly influenced policies and practices at various levels, including contributions to the World Health Organization (WHO).Prof. Salehi's mission focuses on two key areas: empowering transformative leaders to drive positive changes in personal lives, communities, and society at large, while championing proactive, sustainable, and functional healthcare strategies that emphasise preventive care and empower individuals to take control of their health. By fostering leadership and advocating for health empowerment, her aim is to to create a significant impact on both individual well-being and broader healthcare systems.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices
Dr. Liz Fraser completed her medical training in Canberra in 2003. Since then she has worked as a GP with a particular focus on nutritional medicine and helping patients with complex health problems.Dr. Fraser is the cofounder of Low Carb Canberra. Her passion apart from gardening, reading and interpreting scientific articles is educating other doctors on the benefits of recommending low carb to their patients.Please consider supporting Low Carb Down Under via Patreon. A small monthly contribution will assist in the costs of filming and editing these presentations and will allow us to keep producing high quality content free from advertising. For further information visit; https://www.patreon.com/lowcarbdownunder Learn more about your ad choices. Visit megaphone.fm/adchoices