From the Horse's Mouth: Intrepid Conversations with Phil Fersht

The new enterprise stack and Google's AI play: Phil Fersht with Richard Seroter Video

From the Horse's Mouth: Intrepid Conversations with Phil Fersht

Show Notes

In the latest episode of From the Horse's Mouth, Phil Fersht is joined by Richard Seroter, Chief Evangelist at Google Cloud. They discuss the latest developments with enterprise AI and why its impact feels different to every technology wave before it.

The conversation looks deeper than flashy press releases and hype to explore how AI is reshaping behaviours, decision-making and enterprise risk. It covers everything from the shift in how people search and interact with technology to the growing tension between speed, trust, and scale.

Phil and Richard delve into whether advantage comes from moving first with AI, what separates experimentation from transformation, and why AI adoption will be defined by outcomes.

What you'll hear in 30 minutes

* Why Google's move into the enterprise collided with the AI explosion * How ChatGPT changed consumer expectations, and what it revealed about how humans want to interact * First movers versus fast followers, and why second mover advantage matters more * Why Services-as-Software is growing, and what it signals about the industry's future

Guest Snapshot

Richard Seroter is the Chief Evangelist at Google Cloud, where he works across enterprises, developers, and leaders to drive outcomes with emerging technologies. Richard previously held roles at firms like VMWare, Microsoft, and Accenture.

Explore More

* Phil Fersht on LinkedIn: [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXVOeEVzeWE1Y1VPLTJ4MzRkYmgwbG5YeVhuQXxBQ3Jtc0tsRnFMNjV1Z2hybDFiTUNxSUR2a0NScmIteHFvajJ4bWtpVm5OMTVSMUpnQjdPTHAyQU9DeEFNNzFIaWhsZENUUVFTU2luYUIyODIydUZVOUVYa2ZEOVowSnVNa1lBZVJIT25GVWVHbm5KeG9KNHp3Zw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fphilipfersht&v=d_Q7GhFLnxk]https://www.linkedin.com/in/pfersht/ * HFS Research Website: https://www.hfsresearch.com/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFRaRlpROUtuM3ZIUHZzT1hPbGdHVHJ4eHVJd3xBQ3Jtc0ttXzBhalJaejlLUVhMeWFaNHRTOS1QZ0dwS01JMFBXSEF6U2RzNi1mUXJTUDZ5cFBrUVRwMWpjSm4wcFBmQUtPdVZuN2x2LVVNMmVGdmtqN1VGOXZDLWpobF9pZ09YT3VsTXNIY2ptaUV1VlZXaFZldw&q=https%3A%2F%2Fwww.hfsresearch.com%2F&v=d_Q7GhFLnxk] * Richard Seroter on LinkedIn: https://www.linkedin.com/in/seroter/

More from From the Horse's Mouth: Intrepid Conversations with Phil Fersht

Oct 22, 2026

In this episode of From the Horse's Mouth, HFS Research CEO and Chief Analyst Phil Fersht sits down with Alan Trefler, Founder and CEO of Pegasystems, for a candid conversation on how enterprises should approach AI without getting caught up in the hype.

Sep 9, 2026

In this episode of From the Horse's Mouth, HFS Research CEO and Chief Analyst Phil Fersht sits down with Aaron Levie, co-founder and CEO of Box, to explore the next decade of enterprise AI, agents, and knowledge work.

Sep 2, 2026

In this episode of From the Horse's Mouth, HFS Research CEO and Chief Analyst Phil Fersht sits down with Steve Chase, Global Head of AI and Innovation at KPMG, for a candid conversation on where enterprise AI really is right now, and why this moment is different from every hype cycle that came before it.

Aug 26, 2026

In this episode of From the Horse's Mouth, HFS Research CEO and Chief Analyst Phil Fersht speaks with Kristin Milchanowski, Chief AI & Quantum Officer and Founding Director, BMO Institute for Applied Artificial Intelligence & Quantum, BMO Financial Group.

Aug 12, 2026

In this episode of From the Horse's Mouth, HFS Research CEO and Chief Analyst Phil Fersht speaks with Ritesh Idnani, MD & CEO of Firstsource, for a candid discussion on how AI is reshaping the business process services industry.

See all episodes →