Show Notes
Consistency is rarely flashy. It's little actions you take again and again (even if boring or hard), and finally... momentum clicks. In this episode of the Growth Department podcast, Chelsey Reynolds sits down again with Dee Henry, founder of The Sales Loft and creator of Boundaries, to unpack what actually happened after her layoff story went viral. Dee returns to share how “The Great Lock In” became her personal operating system for growth. From building two businesses at once to land...
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This week's episode: cool people doing cool shit at cool companies. Chelsey sits down with Jillian Als, CMO at Leadfeeder, where she runs brand, demand, and revenue at a global scale. After nearly 20 years in B2B SaaS, Jillian has done the demand gen CMO playbook and is now leaning hard into brand as the moat. Jillian breaks down how she rebranded Dealfront back to Leadfeeder in 90 days, why brand is the most underrated unlock in an AI-disrupted GTM world, and how to make in-person marketing ...
This week's episode: cool people doing cool shit at cool companies. Chelsey sits down with Danielle Spinelli, AKA "Fraud Girl," Director of Partnerships at GenLogs, host of the Tell Me Everything podcast, and 2024 Women in Logistics Award winner. After 8 years as a carrier sales broker handling high-value freight like copper and electrical wire, Danielle became one of the most trusted voices in carrier vetting and cargo theft prevention in the industry. In this episode, Danielle covers: How s...
Ed Hayes has spent 20+ years designing brands, and he's watching something flip. While the rest of the world races toward frictionless, AI-streamlined everything, the smartest brands are doing the opposite. They're adding friction on purpose. Chelsey and Ed get into the analog revival happening across categories: Birkenstocks, Le Labo, A24, and a taco shop in NYC that refuses to translate its menu. They cover why brand architecture is being designed to slow people down, how friction is becomi...
Why brands aren't just hosting experiences anymore. They're charging for them. In this episode of the Growth Department podcast, Chelsey sits down with Tom Gray, Chief Strategy Officer at Imagination Group, the global experience design consultancy that helps brands build game-changing strategies and experiences for customers, employees, and stakeholders. Tom has spent his career designing the kind of brand experiences people willingly show up for, talk about, and increasingly, pay to attend. ...
The era of the Instagrammable photo backdrop is over. So what's next? In this episode of the Growth Department podcast, Chelsey sits down with Diana Zwetzich, experiential designer and founder of guest-centered brand activations, to talk about why most brand experiences are falling flat and what separates a forgettable pop-up from an activation people actually remember. Diana built her career on architectural design and environmental storytelling for global brands, including the viral 29 Room...