Innovating Textile Prints For Fashion & Home with Heather Rose Rauscher of Patternier
How Fitting: design a slow fashion business that fitsShow Notes
In episode 97, Patternier founder and designer Heather Rose Rauscher gives us a tour of the intricate layers of her innovative artwork and business. Working in the industry for over a decade, she’s learned the rules of textile design. Now, with her own brand, she breaks them. Her luxury fashion and home pieces juxtapose vintage with new and minimal with maximal to create a deeply creative story.
Patternier, the brainchild of Master Textile Designer, Heather Rose Rauscher, is a unique Art, Fashion, and Home company rooted in Textile Design. With a deep passion for vintage fabrics, which showcase design culture, Heather reimagines these pieces through her own lens. Using vintage quilts as the backdrop for her designs, she then hand-paints original patterns over the quilts to create a new textile design- and an original work of art. The new textile is then used to create unique home and fashion stylings.
Pushing it one step further- all fashion pieces are created from vintage silhouettes which Heather sources herself. Using motifs that would not normally be put together, such as, a chinoiserie Jacobean on an Americana Patchwork, Heather somehow makes it work in a sophisticated and inventive way. Any item from Patternier is meant to stand alone as a work of art, not just a luxury good.
Made 100% in New York- from the design and printing to the cut and sew, and quilting, keeping it local and sustainable is at the forefront of Patternier’s mission. Heather’s 10+ year’s in the textile industry ensures that all fabrics of rich cotton, silk, and linen are of the finest quality to match the craftsmanship of the collections.
In this episode, you’ll learn:
What Heather prioritizes in designing her fabrics, textile prints, and products
Why it is important to work for other companies before starting your own brand
How Heather knew it was the right time to start her own business
The innovative technique Heather uses to create the Patternier prints
How each print translates into fashion and home products
How Heather found her seamstresses
The drop schedule Patternier uses to maximize the newness of each print
How Heather gets more eyes on the Patternier brand
People and resources mentioned in this episode:
Patternier website
Patternier Instagram
Heather’s Instagram
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