Episode 6 | What it takes to survive 50 years in bookselling: Ron Johns, Falmouth Bookseller, Cornwall

In early-1980s Belfast, a young couple opened a shop selling art books, Scandinavian design, bespoke furniture and cappuccinos. They called it Phlox. Decades later, their daughter brought the name back to life in East London. In this episode of Bookshop Stories, Tom Idle meets Aimée Madill, owner of Phlox Books on Francis Road in Leyton, to discover how she's created a new generation of the family business. Aimée talks about growing up in Belfast during the Troubles, losing her mother, working at the legendary Shakespeare and Company bookshop in Paris, and opening Phlox before her 30th birthday. We also explore her extraordinary work programming literary and cultural events at Wilderness and Latitude festivals, the art of recommending books, and what makes a great bookseller. It's a conversation about family, creativity, curiosity and how a good idea can find a completely new life decades after it first appeared.

Richard Drake and Melanie Greenwood never planned to become booksellers. Richard was a maths and PE teacher, Mel worked in environmental policy, and Drake The Bookshop began after a visit to a bookshop café in Penrith planted an idea that refused to go away. Eleven years later, their independent bookshop has become part of the fabric of Stockton-on-Tees. In this episode of Bookshop Stories, Richard and Mel talk about building Drake from a tiny start-up space into the bookshop it is today, surviving some incredibly difficult years for Stockton town centre, and creating a shop shaped by the people who use it. But our conversation also explores a bigger question: who gets to think of themselves as a reader? We talk about why children stop reading, whether adults sometimes take the pleasure out of books, the impact of bringing authors into local schools, and why Richard and Mel want more people in Stockton not only to read, but to feel that reading belongs to them. It’s a conversation about books, education, belonging and the relationship between an independent bookshop and the town outside its door.

Romance is booming, and a string of romance-only bookshops are opening across the UK. But is this the beginning of a lasting change in bookselling – or are we watching a bubble form? For Episode 12 of Bookshop Stories, Tom meets Cassie Simmons, founder of Main Character Books, the romance specialist in London’s Spitalfields Market. Cassie’s route into bookselling was far from conventional. A former patent lawyer who spent years building a successful legal career, she eventually walked away from it to create the kind of physical space she felt romance readers were missing. They talk about the lingering snobbery around romance, the influence of BookTok, why readers increasingly want physical communities as well as online ones, and what a specialist bookshop can offer that even the biggest general bookseller cannot. But with the number of romance bookshops growing rapidly, Cassie is also refreshingly candid about the risks. Does the huge value of the romance publishing market really translate into viable independent bookshops? How much specialisation is too much? And what happens when everybody else spots the same opportunity? Plus: book tourism, “trophy copies”, the realities of running a shop in central London, the strange requests Cassie receives from brands – and Smut Club, Main Character’s wildly popular open-mic night. It’s a conversation about romance, community and what happens when an online reading phenomenon becomes a bricks-and-mortar business. You’re gonna love it.

Shaun Bythell never particularly wanted a career. After graduating with a law degree, he deliberately avoided anything resembling one, spending his twenties working on gas pipelines, planting trees, building dry-stone walls and taking temporary jobs. Then, aged 30, he went home to Wigtown for Christmas and the owner of the local secondhand bookshop asked if he fancied buying it. Twenty-five years later, Shaun still owns The Bookshop, now Scotland’s largest secondhand bookshop, and that accidental career has taken another unexpected turn. His bestselling Diary of a Bookseller series has made him one of Britain’s best-known booksellers and brought readers from around the world to Wigtown – although Shaun remains reluctant to describe himself as a writer, preferring “a bookseller who’s written some books”. With his latest instalment, Return of The Bookseller Diarist, out 8 Oct RRP £25 (New Modern Arcade), published on 8 October, I talk to Shaun about the strange path that took him from determined career avoidance to bookselling and authorship, what he has learned from handling millions of books, and why, despite everything his diaries might suggest about customers, he still can’t imagine a job he would enjoy more. We also get into the peculiar economics and “dark arts” of secondhand bookselling, the customers who have inadvertently provided years of literary material, the changing fortunes of Wigtown, and the unexpected international success that means people now travel thousands of miles hoping to find Shaun behind the counter. Plus, Shaun tackles the Bookshop Stories quick-fire questions, revealing the best book he’s ever read, the most valuable book he’s ever handled and the strangest thing he’s discovered being used as a bookmark.

When Vicki Shenkin Kerr opened Bàrd Books on Roman Road in East London, she wanted to create more than somewhere to buy books. Drawing on 20 years working in hospitality, she imagined a neighbourhood space where people could browse, drink coffee, stay for a glass of wine, meet friends, hear poetry, play chess or simply spend some time. Two years later, Bàrd has become exactly that – and Vicki has discovered just how deeply a bookshop can become part of people’s social lives. In this episode of Bookshop Stories, Vicki talks about swapping hospitality for bookselling, funding the shop with a personal loan after the banks said no, building much of Bàrd with friends and family, and creating a team that has helped shape the shop in its own image. We also talk about the economics of making an independent bookshop work in London, why Bàrd stays open into the evening, the unexpected return of books and reading as something genuinely cool, and what happens when the community begins to feel that your bookshop belongs to them too. Plus, Vicki shares the books she loves, the title she has sold more copies of than any other, and the book she would give away with every purchase if she were a millionaire.