AI Search platforms and the need for anti-spam systems, core systems, and site-level quality scoring
SEO From The Front LinesShow Notes
The AI Search platforms like ChatGPT, Perplexity, Claude,and others are in their infancy and some are taking advantage of that by implementing tactics that spam those platforms. But that will not always be the case. I cover how the AI Search platforms are building their own search indexes, will need to developer their own core visibility systems, while also building strong anti-spam systems. And when they do, sites gaming the system can potentially tank as those updates roll out. In addition, the AI Search platforms could even have their own version of Google’s webspam team that can place manual actions (penalties) on websites spamming to rank across AI chatbots. And beyond that, I cover the importance of understanding site-level quality and authority to ensure high-quality and trusted content can surface across ChatGPT, Perplexity, Claude, and others. The AI Search platforms have work to do on that front. I cover all of this, and more, in my video.
Blog post: https://www.gsqi.com/marketing-blog/ai-search-core-systems-anti-spam/
Chapters: 00:00 The spamming and gaming of AI Search platforms. 02:36 With spamming Search or AI Search, it works until itdoesn’t… 04:13 AI Search platforms are building their own indexes. 05:40 The need for anti-spam systems in AI Search. 07:20 How are companies spamming AI Search now? 09:56 Site-level quality and trust in AI Search. 11:47 AI Search and “Authority” 14:42 Combining site-level quality and anti-spam systems. 15:58 The AI Search core systems and anti-spam systems arecoming.
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