Show Notes
“You’ve got to get your research to the people who are going to use it… You’ve got to go to where the community is.” – Sarah Brooker
How do scientists create impact with their research? In this episode, Science in Public’s Sarah Brooker talks to Camila and Emma about her work at “Australia’s Science PR Company” and why Public Relations (PR) isn’t a dirty word – it’s a proactive one. She shares how important it is to share the processes of science along the way in any project, and about knowing how to reach the right people. Sarah draws on her years of experience helping researchers shape their stories to reach their intended audience. From changing animal handling practices to instigating policy change, Sarah and her team help tailor messages for different audiences and purposes, with a focus on collaboration so everyone has a share in the story. Camila and Emma discuss the ins and outs of working with media and scientists, and how science communication careers can play a role in many different ways.
“Putting your story out there… you have control over how you position it. And the more preparation you can do, telling your story in your own words – that’s you owning that landscape.” – Sarah Brooker
Episode links: Science in Public - https://www.scienceinpublic.com.au/ Public Relations and Science – in the SAGE Encyclopedia of Science and Technology Communication – https://sk.sagepub.com/ency/edvol/scienceandtechnology/chpt/public-relations-science New research that considers how AI and changes in trust may be changing media-science relationships – by de Jong and Dijkstra (2026), Open Access – https://doi.org/10.1177/02704676261452144 UWA Master of Science Communication – https://www.uwa.edu.au/study/courses/master-of-science-communication
This episode was brought to you by: Hosts: Emma Gill, Camila Pardo Uribe Guest: Sarah Brooker Producer: Ke Yuan Content Editor: Ke Yuan Sound Editor: Matt Gill Research: Ke Yuan, Camila Pardo Uribe, Emma Gill Show notes: Emma Gill, Ke Yuan Audiogram created using: Adobe Podcast Socials: Follow The SciComm Collective on Instagram: https://www.instagram.com/thescicommcollective/
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