Show Notes
When a potential client walks out of a meeting, they rarely spend the drive home thinking about your product's features. Instead, they get stuck on the repetitive, negative thoughts of why it might fail and the personal or political risk they take by saying yes. In this episode of Impact Effect, I sit down with Scott Messer, a growth coach and entrepreneur who has brought in billions of dollars in revenue throughout his career. We strip away the manipulative scripts and look at the actual human nature behind why people decide to buy from you or walk away. This conversation matters because it shifts your approach from trying to hack a sale to ethically solving problems for the people sitting right in front of you. Join the Impact: If this conversation resonated with you, hit that Subscribe button. It helps us grow the show and bring more stories like this to the world. Connect with Impact Effect on Instagram
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