549- How to Recommend Care Plans Without Sounding Like a Salesperson
The Evidence Based Chiropractor- Chiropractic Marketing and ResearchShow Notes
In this episode, we’ll explore care plans in chiropractic practice, and we aren’t afraid to touch on the sometimes uncomfortable subject of sales. We’ll unpack why clear, honest communication about care plans is crucial for both patient outcomes and the financial health of your practice. You’ll learn why care plans should be seen as clinical tools, not sales tactics, how to build them around both objective findings and patient goals, and why discomfort around “selling” often leads to less effective communication and patient adherence. Whether you’re looking to sharpen your patient conversations or deliver better results, this episode promises actionable insights you can use right away.
Learn more about Care Plan Pro Playbook Here.
Special Offers for Listeners:
Learn more about Diabetes Reversal Group and become a licensee
TURN YOUR CHIROPRACTIC PRACTICE INTO A 7-FIGURE REVENUE MACHINE: The 'Hybrid Practice Model' That Helps Chiropractors & PTs Generate $40K-$200K Per Month While Taking FEWER Appointments
Save $500 and Get a Free Cart- Learn more at Shockwave Center of America Today!
Leander Tables- Save $750 on the Series 950 Table using the code EBC2026 — their most advanced flexion-distraction table
NovoPulse OA Recovery Program- learn more here
Patient Pilot by The Smart Chiropractor is the fastest, easiest to generate weekly patient reactivations on autopilot…without spending any money on advertising. Click here to schedule a call with our team.
Our members use research to GROW their practice. Are you interested in increasing your referrals? Discover the best chiropractic marketing you aren't currently using right here!
More from The Evidence Based Chiropractor- Chiropractic Marketing and Research
Today we dive into the latest research on integrative treatment options for chronic low back pain—specifically within the VA (Veterans Affairs) healthcare system. Discover why chiropractic care stands out as the most utilized integrative option for veterans, far surpassing therapies like acupuncture and massage. Dr. Langmaid breaks down new statistics on what primary care providers and patients know, want, and actually use, exposing surprising gaps in awareness and access that also present significant opportunities for chiropractors in private practice. Whether you’re aiming to boost referrals or improve patient care in your community, this episode is packed with actionable insights to advance evidence-based chiropractic care.
Today we dive into groundbreaking new research on the impact of chiropractors in spine triage roles, specifically what happens when chiropractors screen neurosurgical referrals. Tune in as we break down a recent randomized controlled trial from Quebec—where researchers found that nearly 80% of back pain referrals to spine surgeons were inappropriate, and that integrating chiropractic triage drastically improved patient satisfaction and reduced unnecessary wait times. Discover how this evidence supports redesigning patient pathways and why chiropractors are uniquely positioned to be the gateway for musculoskeletal care, helping patients access the right provider at the right time. Whether you’re passionate about better outcomes or building your referral network, this episode is packed with insights you won’t want to miss.
Today we’re diving deep into the science of spinal adjustments with a groundbreaking study on what actually happens in the multifidus muscle during acute low back pain. We’ll explore how motor units respond to adjustments, what this means for patient outcomes, and how these insights can impact your clinical practice.
In this episode, we dive into a groundbreaking new study comparing the clinical and neuromechanical effects of cervical spine adjustments versus mobilizations for chronic neck pain. With chronic neck pain on the rise and ranking high among conditions causing years lived with disability, this research offers powerful insights for every chiropractor.
Today, you’ll learn what happens to the rest of the cervical spine when certain segments are fused, unpacking the mechanical and clinical consequences highlighted in a new biomechanical study. Whether you’re seeing patients post-fusion or helping them explore alternatives, this episode is packed with actionable insights to help you better serve your community and guide patients through complex spinal health decisions.