319. Why Nobody is Listening to You at Work, with Strategic PR Director, Ellie Glason

Have you ever put together a perfectly logical, data-backed presentation or sent a highly detailed company-wide email, only to be met with complete silence? Meanwhile, a seemingly trivial update or a random piece of news gets everyone talking.

In this episode of Truth, Lies & Work, we unlock the secret to getting people to actually listen to you. It isn’t about louder voices, longer emails, or bigger slide decks. It is entirely about storytelling.

Our guest is Ellie Glason, a leading PR consultant for founders and former publishing specialist. Ellie explains why our brains are hardwired to ignore dry information dumps and how you can use the classic "Seven Basic Plots" of human storytelling to get instant buy-in from your team, your board, or the media.

🎧 In This Episode, We Discuss:

The "Baby with Tall Hair" Phenomenon: Why Al's data-heavy, perfectly logical press release from 20 years ago was completely ignored in favor of a silly human-interest story—and what it teaches us about workplace communication.

The Inverted Triangle of Communication: How to hook your audience in the first few seconds instead of burying the lead under a mountain of context.

The Seven Basic Plots of Business: How legendary stories like The Quest, Overcoming the Monster, and Rebirth can be used to handle tough internal corporate messages—like return-to-office mandates, budget cuts, and major digital transformations.

The Pub Test: The quick, foolproof metric to test if your business update or pitch is actually interesting to another human being.

The Credibility Ladder for Introverts: How leaders who hate the spotlight can still build powerful thought leadership and authority without having to yell on social media.

The Future of PR in the Age of AI: How AI search is changing the game, making niche trade publications and trusted third-party sites more valuable than ever.

📖 Resources Mentioned in This Episode

Why Nobody is Listening to You at Work: https://ellieglasonpr.com/

The Seven Basic Plots: Why We Tell Stories by Christopher Booker: https://www.amazon.com/Seven-Basic-Plots-Tell-Stories/dp/0826452094

Connect with Ellie Glason on LinkedIn: https://www.linkedin.com/in/ellie-glason/

📬 Connect with Al & Leanne

LinkedIn: https://www.linkedin.com/company/truthlieswork

Al Elliott: https://www.linkedin.com/in/thisisalelliott

Leanne Elliott: https://www.linkedin.com/in/meetleanne

Email: [email protected]

Book a call: https://savvycal.com/meetleanne/chat

🧠 Mental Health Support

If you or someone you work with is struggling, please reach out to one of the trusted support services below:

UK & ROI: Samaritans — Call 116 123 or visit https://www.samaritans.org

UK: Mind — Call 0300 123 3393 or visit https://www.mind.org.uk

US: Suicide & Crisis Lifeline — Call or text 988 or visit https://988lifeline.org

Australia: Lifeline — Call 13 11 14 or visit https://www.lifeline.org.au

Global Helplines: https://findahelpline.com