Episode 117: Services or something more? Navigating blurred lines in transfer pricing

An examination of how transfer pricing has evolved, as former PwC principal David Ernick reflects on public CBCR, tax transparency, and what may lie ahead. Support the show

Hear how AI is transforming financial transactions in transfer pricing, from tax audits and documentation to market data analysis, and why human judgment remains key. Support the show

PwC’s Sarah Kafka joins Kristina and John to discuss tariff strategy, transfer pricing, customs documentation and readiness amid growing CBP scrutiny. Support the show

Kristina and John are joined by Eric Mehta to discuss the significant transfer pricing reforms announced as part of India's Union Budget 2026. Support the show

Kristina Novak and John Cianfrone sit down with Mona Cairncross for an inside look at global transfer pricing negotiations and lessons from her time as Assistant Director of the IRS APMA Program. Support the show