DesignRush Podcast

Design Is Losing Its Soul: Stink Studios’ Head of Design Explains Why

DesignRush Podcast

Show Notes

Design is moving faster than ever, but at what cost? In this episode, Viv Greywoode, Head of Design at Stink Studios, unpacks why today’s creative work often lacks emotional depth, and what it really takes to make brands feel human again. With over 15 years leading design for Google, Peloton, LOEWE, and Nike, Viv reveals how to protect craft in an AI-driven world, build empowered creative teams, and move beyond surface-level design into work that resonates and endures. 🎧 You’ll learn: Why design systems make creativity more human, not less How to lead high-performing teams without killing the spark What AI can’t replace, and how to use it without losing soul How culture, emotion, and storytelling elevate brand work Why clarity is the new creative superpower Subscribe for more conversations with global creative leaders redefining agency growth, design culture, and innovation. 📺 Watch on YouTube | 🎧 Listen on Apple Podcasts & Spotify #AIandCreativity #DesignLeadership #StinkStudios #VivGreywoode #DesignRushPodcast FOLLOW DESIGNRUSH ☑️ Website: https://www.designrush.com/☑️ Instagram: / designrushmag ☑️ LinkedIn: / designrush ABOUT DESIGNRUSHDesignRush.com is a B2B marketplace connecting businesses with agencies through expert reviews and agency ranking lists, awards, knowledge resources, and personalized agency recommendations for vetted projects. FOLLOW DESIGNRUSH

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