Herald NOW Business

Kiwi foam firm takes on polystyrene in US push - Wed 28 Oct

Herald NOW Business

Summary

Xelofoam, a New Zealand-based company, aims to replace traditional polystyrene with a plant-based foam that requires no new machinery for manufacturers. CEO Sarah Heine highlights the company's focus on insulated packaging and construction products, noting a significant demand for alternatives to polystyrene, especially in the seafood export industry.

The plant-based foam, derived from polylactic acid, is designed to be effective for insulation and can be industrially composted or safely incinerated. Heine emphasizes that Xelofoam's product can seamlessly integrate into existing manufacturing processes, allowing companies to switch from polystyrene without significant investment in new equipment. This flexibility positions Xelofoam favorably as regulatory pressures increase and the costs of traditional materials rise.

As the company prepares to launch its production locally, interest from seafood companies is growing, although they await readiness for large-scale adoption. Heine expresses optimism about the timing of their product's introduction, given the current market dynamics and the push for sustainable packaging solutions.

Show Notes

ZealaFoam CE Sarah Heine on taking the company’s award-winning plant-based foam to the US as it takes on polystyrene without costly machinery changes. See omnystudio.com/listener for privacy information.

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