Vanessa Van Edwards

24 Hours Before My Biggest Event Ever (@Global Leadership Network 2022)

Vanessa Van Edwards

Summary

Marketers are increasingly concerned about the effectiveness of their ad campaigns, with some labeling high impression metrics as "bullspend." This term highlights the disconnect between impressive dashboard statistics and actual revenue generation. The discussion emphasizes the importance of focusing on tangible results rather than just reach, with LinkedIn being noted for delivering the highest return on ad spend among major networks.

Vanessa Van Edwards shares her experiences leading up to a speaking engagement at the Global Leadership Summit 2022. Despite her nerves, she finds that sharing her story encourages others to open up about theirs. As she prepares for her presentation, she emphasizes the importance of tech checks and practicing her delivery to ensure clarity and engagement with the audience.

During her talk, Van Edwards feels a sense of accomplishment as she sees attendees taking notes, which she interprets as a sign of their interest. After her presentation, she participates in a book signing, enjoying the opportunity to connect with attendees and hear their stories. She believes that anyone can learn to be an effective presenter and encourages listeners to develop their presentation skills through her upcoming course.

Show Notes

When I give a presentation most people only see what happens on stage. But there is so much happening behind the scenes. From tech check, to slide prep, to battling nerves I wanted to show you a real glimpse into what goes into @GlobalLeadershipNetworkSummit Summit 2022.Major thanks to the incredible team at Global Leadership Summit, Matt Sommerfield for capturing all this footage, Scott Edwards for being an amazing partner, Caroyln Remillard for keeping me organized, and Faith Schiller for supporting me on the ground.I believe anyone can be an incredible speaker, whether you experience nervousness or stage fright. Want to learn how you can do it too? Sign up for Powerful Presentations, where I share everything I've learned about delivering amazing presentations on video, on stage, and on the phone.Sign up now: https://www.scienceofpeople.com/training/presentation-skills-course/******Hi, I’m Vanessa!You deserve more. More influence, more income, more of what you want. I would be honored to help you. My name is Vanessa Van Edwards and I’m a recovering awkward person. I’m also the bestselling author of Captivate: The Science of Succeeding with People (https://www.scienceofpeople.com/captivate/) and creator of People School(https://www.scienceofpeople.com/people-school/).My goal is simple: Help YOU get to your goals faster. Never be overlooked, interrupted or forgotten again.Do you want to be the most likable person in the room? Get my FREE guide now: https://www.scienceofpeople.com/******PS - Join the conversation on social!☞ Facebook: https://www.facebook.com/vvanedwards/☞ Twitter: https://twitter.com/vvanedwards☞ Instagram: https://www.instagram.com/vvanedwards/ Learn more about your ad choices. Visit megaphone.fm/adchoices

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