Building GitHub for Product Management: How Momental Uses AI to Find Merge Conflicts in Strategy

What if an AI could spot the moment two product teams start pulling in opposite directions -- before it derails a quarter?

In this episode of Just Now Possible, Teresa Torres talks with Matthias and Charlotte Kleverud, co-founders of Momental, about their vision for building what they call "GitHub for product management." Momental ingests documents, meeting transcripts, and voice recordings across an organization, then uses AI agents to map them into a structured context layer—a set of interconnected trees covering goals, decisions, learnings, and who's doing what. When it finds a conflict—say, one team betting on retention while another is prioritizing conversion—it surfaces the misalignment for humans to resolve, just like a merge conflict in code.

You'll hear how their journey started in 2022 with GPT-3, pivoted through a multi-agent team that exposed the real problem (agents need aligned context, too), and landed on an OODA-loop-driven document processing agent that builds and maintains a living knowledge graph. It's a detailed look at how domain-specific context modeling, human-in-the-loop conflict resolution, and self-improving agents come together to tackle one of the hardest problems in product organizations: keeping everyone aligned.