Show Notes
I just came back from one of the best marketing masterminds I’ve been to in a long time.I left with a bunch of ideas around content, formats, and how some of the biggest creators in the world test what works. My first instinct was to come home and start installing all of it.Then I looked at the numbers in our own business and realized something more important.We do not have a lead problem. We have a hole further down the bucket. So before adding more leads, the better move is to fix the part of the process that is already leaking.In this episode, I cover:
Why More Leads Are Not Always the Answer - The first thing I looked at before adding anything new to the business. How to Find the Real Constraint - Why the slowest part of your process determines how fast the whole business can grow. The Numbers That Tell You Where the Problem Is - What to look at between lead, application, approval, and close. Why New Ideas Can Be a Distraction - How exciting strategies can pull you away from the problem that actually needs attention. Fix the Hole Before Adding More Water - Why improving conversion can matter more than increasing lead flow.
Before you go looking for more leads, figure out where the business is leaking. Fix the constraint first, then pour more volume into a process that can actually handle it.—Follow me on Instagram: www.instagram.com/scottpeckford/I Love Mortgage Brokering: www.ilovemortgagebrokering.comFind out more about BRX Mortgage: www.whybrx.com Subscribe to my email list, Peckford's PlaybookJoin the Mortgage Mindset DailyGamify your prospecting with the 10@10 AppI Love Mortgage Brokering is in partnership with Ownwell.To see how top brokers are keeping clients engaged and generating leads from their database, visit ownwell.ca/scott.
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