Show Notes
Al Clark is the founder of Outrun Films and one of the leading automotive directors working in the industry today. From Bugatti and McLaren to Aston Martin, Al’s career spans viral films, major commercials, and the evolution of CGI car production. We discuss his journey from grassroots filming to global campaigns, what goes into making hypercars look their best on screen, and how the industry is adapting to new platforms.
Enjoy,
00:00 – Intro & Al Clark’s path into car filmmaking 03:00 – How car marketing has evolved over the years 06:00 – Social media reshaping how we see cars 09:00 – From photography to video: the big industry shift 12:00 – Viral clips vs lasting storytelling 15:00 – Shooting for Instagram vs cinematic framing 18:00 – Moving from camera operator to director 21:00 – Why story matters in car films 24:00 – Breaking into the automotive film world 27:00 – Working with OEMs & the realities of brand projects 30:00 – Small crews vs 100-person productions 33:00 – Balancing creativity with logistics on set 36:00 – Where car filmmaking is heading next 39:00 – Why passion for cars shows on screen 42:00 – Shooting Bollywood action with supercars 45:00 – Keeping energy high on long shoots 48:00 – Why car enthusiasts make the best crew 54:00 – Second unit directors & filming car action 58:00 – The stunt drivers who make impossible shots possible 01:00 – Standout driving feats on set 01:02 – Behind the Bugatti Chiron 0–400–0 film 01:10 – First steps into CGI car filmmaking 01:22 – Unlocking creativity with full CGI 01:36 – Real cars vs CGI: where the future lies 01:42 – Why real stories and documentary-style films endure Learn more about your ad choices. Visit podcastchoices.com/adchoices
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