Equity

Meta and Instinct are racing to build your AI assistant. Wabi has a different idea.

Equity

Show Notes

It seems like every big AI player is building a personal agent. Meta has Muse, OpenAI launched Dots, and a startup called Instinct recently raised $1 billion at a $10 billion valuation. But Eugenia Kuyda thinks the next generation of AI assistants needs to do more than book your restaurant reservations and find you hidden money in your Gmail.

Kuyda, who founded AI companion app Replika, has just launched Wabi, a personal AI agent that organizes your life into separate conversations, brings other people into the mix, and builds custom apps around what you're trying to do. The idea is to make AI less of a solo productivity tool and more of a way to spend time with the people who matter to you.

On this episode of TechCrunch's Equity podcast, Rebecca Bellan talks with Kuyda about why she thinks AI agents should bring people together instead of keeping them glued to a single chatbot, how Wabi plans to compete in a crowded and expensive market, and what it takes to get people comfortable giving an AI access to their email.

Listen to the full episode to hear more about:

Why Kuyda thinks single-threaded AI chats get worse as you use them, and how separate threads improve the user experience.

How Wabi is approaching compute costs and monetization while its app is free.

Whether phones will remain the primary way people access AI, even as operating systems become more AI-first.

What Kuyda looks for when deciding whether an AI startup deserves users' trust.

Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You can also follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Equity

Oct 16, 2026

Amulya Vishwanath, who spent seven years leading product marketing for NVIDIA’s robotics platforms, says robotics is currently in its “Lego era,” with the basic building blocks like actuators, robotic hands, software, and safety standards still being rebuilt.

Oct 14, 2026

The Equity crew was live at TechCrunch Disrupt 2026! Kirsten Korosec, Anthony Ha, and Sean O’Kane took over the Builders Stage Tuesday morning to tackle a growing challenge for the AI industry: what happens when AI agents go off-script, and who’s responsible for keeping them in check?

Oct 9, 2026

Amazon says it will stop using NDAs when negotiating data center deals with local governments, following a similar move from Microsoft earlier this year. Secrecy has fueled community backlash against AI infrastructure, with opposition leading to hundreds of proposed and enacted moratoriums from New York to San Francisco. Meanwhile, a wave of startups is betting that consumers will hand AI agents access to their inboxes, files, and credit cards — if they can get websites to let them in.

Oct 7, 2026

Tristan Walker and Brynn Putnam both built and sold major consumer companies. Now, they’re building products designed to bring people together.

Oct 2, 2026

This week, the White House got nearly every major tech CEO in one room — Zuckerberg, Bezos, Musk, and Anthropic’s Dario Amodei among them — to sign an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order officially rebranding AI as “super intelligence,” and meanwhile, Meta and OpenAI are putting friendlier faces on their AI products, even as the biggest money in AI still appears to be coming from the enterprise.

See all episodes →