The Burnt Toast Podcast

Welcome to the We Do Not Care Club

The Burnt Toast Podcast

Show Notes

You're listening to Burnt Toast! I'm Virginia Sole-Smith. Today, my conversation is with the one and only Melani Sanders. Melani is a digital creator and the fearless founder of the We Do Not Care movement. If you are a woman in your 40s, 50s and beyond, you are very likely already in this club. Melani's viral club meeting videos, where she runs down a list of everything "We just do not care about anymore," are the kind of thing that my friends are constantly sharing and dropping in our group chats, and I'm sure it's the same for you. Melani perfectly articulates the pressures we're under, and when she names it, it feels easier to let it go. So I loved this conversation. Welcome to the Burnt Toast chapter of the We Do Not Care Club. Let's get this meeting started. If you enjoy this conversation, a paid subscription is the best way to support our work! Join Burnt Toast! 🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈🧈 Episode 228 Transcript Melani Hello and welcome to all members of the We Do Not Care Club. I started this club for all women in perimenopause, menopause and post menopause. We are putting the world on notice that we simply just do not care much anymore. This is a special body liberation edition. Yay. Virginia I'm so thrilled to have you here. I just love your work, and I'm a huge fan. So thank you for doing this. Melani Thank you for having me. Virginia Well, you just kind of exploded into all of our lives in the last year. Where did the We Do Not Care Club come from? What's the origin story? Melani This was something that happened by chance. I was at Whole Foods in the parking lot. I was waiting on Whole Foods to open up because I was out of ashwagandha. Ashwagandha has been a huge part of my perimenopause journey. It is my prerequisite to life, that and coffee and a few other things. I got to have that. It helps me to feel more stable. I realized I didn't have any more. I woke up, and I keep it on my nightstand, and I turned the bottle over to look for some. And I pulled the cotton stuff out, and I said, 'Oh, crap.' And it was about seven something in the morning. They weren't open until eight. I was in the parking lot when it opened. When I got back in the car, I popped open my ashwagandha. I took the ashwagandha, and I looked at myself in the mirror. I honestly just didn't care much anymore. I didn't comb my hair. Everything was unstructured. I had on a bra that was half the size of my boobs, and it was, it was all out of order. And I didn't care that I didn't care. And I thought, I'd been a creator for a while, for over four years. And I said, 'You know what? Maybe I could start a club called a We Do Not Care Club.' And I hit record and I asked, "Did anyone else out there feel the way that I did, and if so, join me. Join the club." And sure enough, by the time I got home from hitting that record button, my phone was blowing up. It was blowing up. The notifications: "Absolutely, I want to join, I want to join. I want to join." Yeah, I'm in it, I'm in it. And sure enough, my platform grew to maybe about 500,000. The WDNC is at 6 million now, across all platforms. Virginia Unbelievable. Melani I was gaining hundreds of thousands of followers per day. Virginia Oh, my God. How are you? Because that's a huge shift in your life. Melani Yes. In the beginning, I was very scared. I've freely shared emotionally what this is doing for me, mentally, all of it. I'm just openly sharing because I'm just a girl in perimenopause, and I hit record as it was happening. I didn't quite understand it, because when you get new followers, it's like, 'Oh, I got 100 new followers. Yay. That video did well.' But when you look and you're gaining hundreds of thousands of followers per day, it's like, 'What is going on?' I was trying to be sure, like, did something else come up besides this video? But then, typically, I'll post and I’ll post on several platforms at one time, and they were all going viral. They were just going. So it scared me. And honestly, in th

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