Show Notes
Yoga and business can feel contradictory at times, but there is a way to put yoga into practice in your work as a yoga teacher. Incorporating yogic philosophy into how you market yourself and run your business can revolutionize the way yoga is offered and perceived and foster inclusivity and trust within the yoga community.
Join Jivana and this episode’s podcast guest, Tristan Katz, as they explore the vital intersection of yoga, accessibility, and business/marketing. Together they advocate for transparent language, sharing personal experiences, and celebrating diversity within the yoga community.
Topics include:
The role of marketing in accessibility
Intentional language and transparency
Scope of practice
Sharing personal values and training background in marketing
Celebrating personal differences
Business and marketing as a yogic practice
Tristan is offering an upcoming online course, Conscious Marketing: Justice-Focused Digital Strategies, with Accessible Yoga. Learn more here.
Check out Jivana’s new book, The Teacher’s Guide to Accessible Yoga, and get more information about the book on his website.
Connect with Jivana:
www.jivanaheyman.com | @jivanaheyman | facebook.com/jivanaheyman
Tristan Katz (they/he) is a writer, educator, digital strategist, and equity-inclusion facilitator. They offer training and consulting on gender equity, trans inclusion, queer competency, and justice-focused marketing practices. Tristan’s intention is to share this work with an anti-oppression and intersectional lens. He’s worked with organizations and clients such as Kripalu Center for Yoga & Health, Accessible Yoga School, HubSpot, Stanford University’s YogaX program, and Williston Northampton School, among many others. Tristan was named one of Yoga Journal’s 2021 Game Changers and is proud to serve on the Board of Directors of Accessible Yoga.
Connect with Tristan:
www.katz-creative.com | @tristankatzcreative
More from The Teacher’s Guide to Accessible Yoga
In this final wrap up episode, Jivana offers an overview of his book, The Teacher’s Guide to Accessible Yoga, and highlights a few topics that are of particular importance to him. Whether you’ve read the book or not, this episode addresses many key elements in making yoga accessible for yoga teachers and yoga therapists.
How does being a student of yoga translate into teaching yoga? Loving the practice and wanting to share it with others is at the heart of becoming a teacher. As a teacher, you also continue learning and evolving, deepening your own understanding and practice. This journey of teaching and learning is a continuous cycle that enriches both teacher and students.
“All we're doing is preparing for that moment, where grace just drops in." - Tracee Stanley
According to the yoga teachings, pranayama is among the most powerful practice we have. Yet, many of the common breathing practices are taught in ways that are not accessible or trauma-informed. How can teachers make pranayama more accessible to their students?
Initially, Shavasana may seem like a simple posture. But, when we approach the practice with a little more depth, we can discover a powerful restorative practice with profound and multifaceted benefits.