Retail Media Therapy

EP34 – Celebrity Deathmatch at NRF

Retail Media Therapy

Show Notes

It’s the return of the Retail Media Therapy podcast Celebrity Deathmatch Live edition – this time, live from NRF in New York.

The Retail Media Therapy podcast Celebrity Deathmatch is brought to you by Grace & Co - the marketing and commerce consultancy, alongside event sponsors QSIC and Zitcha.

It's a rowdy Oxford style debate with 3 rounds, where one of our fighters will be for the motion and one will be against the motion – they have to make their point and trash their opposing fighter.

Our fighters are: Colin ‘The Crusher’ Lewis Of Retail Media Therapy Podcast and consultant at Grace & Co

Claire ‘Whiplash’ Wyatt from The Trade Desk

Kiri ‘The Killer’ Masters Host of the Retail Media Breakfast Club

Sarah ‘The Mauler’ Marzano from EMarketer

Your judges are: Steve Biddle from Zitcha Mark Walkin from QSIC

And your host is: Viv Craske host of the Retail Media Therapy Podcast and consultant at Grace & Co

Are you ready to do battle?

Round 1 - Colin vs Claire USA Vs the rest of the world. The USA sucks at Retail Media

Round 2 - Sarah vs Kiri Agentic commerce: friend or foe to retail media?

The Grand Final - TBC vs TBC Apocalypse Now: is retail media doomed?

Join the rowdiest, most debauched and most brutally honest event at NRF, and see who wins the debates and survives the insults. Grace & Co | Retail Media Experts Hosted on Acast. See acast.com/privacy for more information.

More from Retail Media Therapy

Oct 20, 2026

In this episode of Retail Media Therapy, Dean Harris joins Viv Craske and Colin Lewis for Score My Strategy.

Oct 12, 2026

What the Hell Do We Do About Measurement Now? | Retail Media Therapy

Sep 30, 2026

Albertson's Media Collective iROAS Measurement Secrets

Sep 23, 2026

What does incrementality really mean, and how can brands understand whether their retail media investment is actually driving growth? In this episode of Retail Media Therapy, Viv Craske and Colin Lewis are joined by Skye Frontier, EVP at Incremental, to unpack one of the most important topics in retail media measurement: incrementality.

Sep 16, 2026

ROAS SPECIAL EP3: Is ROAS The Root Of All Evil?

See all episodes →