Show Notes
In this episode of The Purposeful Strategist, Belden Menkus speaks with Alistair Gosling and Ben Brown, co-founders of Wavelength Network, about building a media business for a world where platforms, creators, and algorithms shape how content is produced, distributed, and monetised. Drawing on backgrounds spanning global TV networks, consulting, music, and the creator economy, they reflect on how the traditional broadcast model is giving way to a more fragmented, creator-led ecosystem, and what that means for talent, brands, and audiences. In their conversation, they explore: How media consumption has shifted toward algorithm-driven, “lean back” experiences. The difference between creators and publishers — and why both matter in today’s ecosystem. Why many creators struggle to capture long-term value despite large audiences. How Wavelength combines owned distribution, creators, and brand partnerships to build scale. The emergence of new formats, from micro-content to creator-led IP, and what comes next for the industry.
Wavelength MenKus & Associates Supported by Norman Broadbent Belden Menkus is the Managing Director of Menkus & Associates, a London-based advisory firm working with CEOs and senior teams to align strategy with purpose. Drawing on decades of experience in strategy consulting, leadership, and organisational transformation, he helps mid-sized firms—particularly law firms and membership bodies—tackle complex decisions and unlock long-term value. Belden hosts The Purposeful Strategist, a podcast exploring how business leaders bring purpose into strategic action. His work is marked by intellectual clarity, a collaborative approach, and a commitment to practical results. A strategic thinker with wide intellectual range, blending business acumen with curiosity and cultural literacy. He brings a distinct mix of consultant, historian, and explorer of ideas.
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